SPORTEL Monaco: how can sports maximise the rewards of sponsorships?
Sponsorship has become a crucial revenue generator for sports organisations but navigating this landscape and securing the right deals for the right reasons can...
Betano capitalises on Aston Villa ties for ambassador role
Aston Villa TV presenter Kate Tracey has become an official UK brand ambassador for the sports betting brand Betano. In her role, Tracey will leverage...
Soccerment CEO: “We aim to transform how football stories are told”
High-level data is and will help transform sports both on-and-off the field, whether for on-field performance, player health and recovery and even adding new...
MLS leverages blockchain to engage younger fans with MLS Quest
Major League Soccer (MLS) has partnered with digital collectible platform Sweet for the launch of MLS Quest, a blockchain-based video game to engage its...
Snoop Dogg shows interest in Celtic investment
Hip-hop legend Snoop Dogg has thrown his name into the hat of becoming the latest US celebrity interested in acquiring a stake in a...
La Liga and Sportsbet.io deal offers fans ‘fresh’ ways to engage
Spanish top-flight football league La Liga, has announced a partnership with Sportsbet.io, a crypto casino and sportsbook, to improve fan engagement.Under the agreement, the...
Brazil’s Luiz Henrique target of Spanish spot-fixing probe
Spanish authorities have opened up an investigation into spot-fixing allegations against Brazilian footballer Luiz Henrique.Henrique is alleged to have involvement with a "criminal organisation...
Southampton scores fintech partnership with Ebury
Southampton Football Club has confirmed a partnership with global financial firm Ebury that sees the latter supplement the Premier League club with its payment...
English football regulator’s powers clarified as Bill relaunched to parliament
Football governance regulation has been officially launched to parliament by the Labour government, resurrecting a Bill introduced by its Conservative predecessor.The Bill has been...
NHL doubles down in Nordics with two betting partnerships
The US National Hockey League (NHL) has signed separate deals with two prominent betting operators in Europe’s Nordics region.Firstly, the league has renewed its...