HSBC ends British Cycling sponsorship after Olympics
Banking firm HSBC has announced it will end its current deal with British Cycling after the conclusion of the 2020 Olympic and Paralympic Games...
F1’s Scuderia AlphaTauri announces RDS extension
Formula 1 side Scuderia AlphaTauri has announced a partnership extension with Japanese design and technology company, RDS Ltd., further continuing the company's relationship under...
BMW i sparks Formula E extension
BMW’s electric branch, BMW i has extended its contract with ABB FIA Formula E, continuing its role as an official vehicle partner.
In addition to...
INEOS sponsorship steers Mercedes F1 into the future
The Mercedes-AMG Petronas Formula One Team has announced a new five year partnership with INEOS, making the manufacture a principal partner of the F1...
NASCAR strengthens foundations with Penn National Gaming
Penn National Gaming has announced a new multi-year partnership to become an authorised gaming operator of NASCAR in the United States.
The collaboration is Penn...
NBA in high spirits with Hennessy partnership
Cognac giants Hennessy has announced a multi-year sponsorship deal with the National Basketball Association (NBA), Women’s National Basketball Association (WNBA) and USA Basketball.
The agreement...
McLaren strengthens security with Darktrace partnership
Formula 1 team McLaren Racing has announced that Darktrace will be its Official AI Cyber Security Partner, strengthening the brand against cyber-attacks.
The multi-year partnership,...
SIS grows international racing portfolio with Saudi Cup deal
Racing content and data services provider Sports Information Services (SIS) has strengthened its international racing portfolio after securing a new partnership with the Jockey Club...
Racing Point to be renamed Aston Martin Formula 1 in 2021
Aston Martin Formula 1 will replace Racing Point from 2021 as part of a new investment deal involving Lawrence Stroll and the car manufacturer.
Confirmation...
Racing Post deepens engagement with Spotlight Sports Group rebrand
Racing Post has announced that it is rebranding as Spotlight Sports Group, as it seeks to elevate its content offering.
Spotlight Sports Group includes four...