eRacing popularity skyrockets amid F1 season suspension
Following the cancellation of various sporting events around the world, Torque Esports has revealed that it has broken viewership figures in the motorsport gaming...
Extreme E enlists ex-BBC & Formula E Dave Adey to lead...
Extreme E, the new electric off-road race series, has enlisted ex-Formula E broadcast consultant Dave Adey as its head of broadcast and technology for...
F1 glides into LIQUI MOLY partnership
Formula 1 has penned an extension to its current agreement with oil and additive manufacturer LIQUI MOLY, with the extension due to last until...
F1 receives live in-race betting markets with Sportradar deal
Formula 1 will gain live in-race betting markets after Sportradar has expanded its data partnership with the sport.
F1’s official data provider will bring pre-race...
Ford off to the races with Kentucky Derby deal
Ford Motor Company and Churchill Downs have agreed a multi-year partnership which will see the car brand become an official partner of both the...
F1’s Scuderia AlphaTauri cruises with Moose extension
Formula 1’s Scuderia AlphaTauri has penned a new extension with Thailand based cider and hot dog brand Moose, continuing its partnership with the former...
New racing series Extreme E secures BBC partnership
The British Broadcasting Corporation (BBC) has revealed that the service will broadcast the new all-electric racing competition, Extreme E, when it begins next year.
The...
Oakley steers into the esports sector with MotoGP
North American lifestyle brand Oakley has further broadened its sponsorship horizons by partnering with the MotoGP eSport Championship for the 2020 season.
Dorna Sports, the...
Cornelius Lysaght chosen as Fitzdares’ new racing ambassador
Ahead of the Cheltenham Festival next week, private bookmaker Fitzdares has named Cornelius Lysaght as its new horseracing ambassador, who will form an integral...
Heineken’s Pincus replaces Barnett as F1 director of commercial partnerships
Murray Barnett has been replaced by Heineken’s sponsorship director Ben Pincus as F1’s new director of commercial partnerships.
Furthering the company’s corporate reshuffling, which started...