Bellator: BBC deal is a ‘massive’ moment for MMA’s global expansion
Two weeks ago, mixed martial arts (MMA) promotion Bellator struck a landmark deal with the BBC which will see the free-to-air broadcaster provide coverage of...
PFL raises $65 million in latest MMA financing round
The Professional Fighters League (PFL) has secured $65 million of funding in its latest financing round, bringing total funding of the organisation up to...
TikTok builds on recent sports partnerships with UFC deal
Social media platform TikTok has added the Ultimate Fighting Championship (UFC) to its burgeoning portfolio of sports partnerships.
As a result of the multi-year agreement,...
UFC’s Mackenzie Dern clinches agreement with Betmotion
UFC fighter Mackenzie Dern has signed a partnership agreement with leading Latin American online betting operator Betmotion.
The one year contract sees Dern - who...
Bellator MMA to air live on BBC in landmark agreement
Bellator MMA has signed a landmark deal with the BBC to show all of the US-based promotion’s events live on the BBC iPlayer in...
McGregor vs Poirier a ratings knockout on ESPN+
Last Saturday’s UFC lightweight bout between Conor McGregor and Dustin Poirier generated 1.2 million pay-per-view (PPV) buys on ESPN+.
This makes the event the most...
McGregor dominates social rankings despite first career KO
Conor McGregor’s return from retirement at UFC 257 at the weekend garnered 22.7 million engagements, according to new statistics released by Nielsen Sports.
Although the...
Eleven renews UFC media rights agreement in Belgium
The Ultimate Fighting Championship (UFC) will remain on Eleven after the broadcaster tied down a renewed multi-year deal with the mixed martial arts (MMA)...
RMC Sport ties down UFC rights after lifting of MMA ban
The Ultimate Fighting Championship (UFC) has penned a deal with French subscription service RMC Sport.
In November last year, the French Mixed Martial Arts Federation...
The UFC’s middleweight king combines with Stake.com
UFC middleweight champion Israel Adesanya is set to become the new Brand Ambassador of crypto-betting site Stake.com.
Following the multi-year deal, Adesanya will become the...