UFC and Zappos.com sign licencing agreement
Mixed martial arts (MMA) promotion company the Ultimate Fighting Championship (UFC) has signed a major licencing agreement with Amazon-owned clothing retailer Zappos.com.
The multi-year partnership,...
Facebook to drive One Championship engagement in new partnership
Mixed martial arts (MMA) promotion One Championship has agreed a deal with social media network Facebook to create custom content and promote its athletes...
France backtracks on MMA ban
The media regulation council in France (CSA) has lifted the 15-year-long ban on broadcasting of mixed martial arts (MMA) bouts, the French Mixed Martial...
KamaGames and Tony Ferguson unite to launch Knockout Tournaments
KamaGames has announced the launch of a new Knockout Tournament to its Pokerist app, with UFC star Tony Ferguson as the face of the...
UFC expands deal with Snapchat to deliver new short-form content
The Ultimate Fighting Championship (UFC) and Snapchat has extended its partnership, bringing viewers new and exclusive features and content via the multimedia application.
Content from...
UFC strikes Chinese Olympic Committee multi-year training partnership
The UFC has announced a multi-year agreement with the Chinese Olympic Committee that will see the firm play a ‘key role’ in the training...
PFL boosts fan engagement with free MMA OTT platform
MMA organisation the Professional Fighters League (PFL) has launched its own OTT platform, giving fans free access to a variety of original content and...
Twitch enhances sports output with dedicated content channel
Online live streaming service Twitch has taken another step towards integrating traditional sports into its platform by launching its own dedicated content channel, TwitchSports.
The...
PFL secures long-term Acronis partnership
MMA organisation the Professional Fighters League (PFL) has struck a ‘long-term marketing and technology partnership’ with software company Acronis in order to strengthen the...
Venum to replace Reebok as official UFC partner
Premier mixed martial arts promotion, UFC has announced that VENUM, the combat sports apparel and accessories designer, will become its new exclusive global outfitting...