Thai MMA set for boost following ONE partnership
ONE Championship, the mixed martial arts (MMA) and combat sports promoter, has announced it has partnered with the Sports Authority of Thailand (SAT) to...
ONE Championship signs 13 partners for 2020
ONE Championship has announced it has signed strategic partnerships with at least 13 global brands for 2020.Audio equipment manufacturer JBL is among the 13...
ESPN continues broadcasting deal with PFL
The upcoming Professional Fighters League (PFL) Championship, which takes place on New Year’s Eve, will be broadcast live and exclusively on ESPN2 and ESPN Deportes.Taking...
Insider Sport’s Year In Review: November – December
As 2019 comes to a close Insider Sport looks through the year to highlight major news that you might have missed in the sports...
UFC deepens engagement with Snapchat collaboration
The Ultimate Fighting Championship (UFC) has announced a new partnership with social media giant Snapchat which aims to elevate the competition’s engagement amongst a...
FITE – The latest evolution in sports broadcasting
Sports broadcasting is a continually evolving sector as rights holders look to maximise engagement and increase viewership, amongst fans that are constantly eyeing innovative...
Parimatch unveils flamboyant marketing campaign with Conor McGregor
International betting operator, Parimatch has launched its latest marketing campaign with one of the world’s most recognised combat sports athletes, Conor McGregor.The former two...
ONE Championship draws in 85 million views for centenary event
Asian MMA promotion, ONE Championship (ONE), has announced that its historic 100th live event, drew a record-breaking 85 million viewers worldwide across all platforms.The...
IMG Arena delivers live player data with UFC Event Centre launch
IMG Arena has strengthened its commitment to mixed martial arts after securing a new partnership with UFC, which will see the duo team up...
Sergey Portnov, Parimatch: The role of Conor McGregor and Mike Tyson...
Using brand ambassadors, particularly ones that have both gained significant media attention and have a large social media following, is key for gambling operators...