HRI confirms new media rights deal for Irish racing
Following the unanimous sign off from the Association of Irish Racecourses (AIR), the Board of Horse Racing Ireland (HRI) has approved new media rights...
Manchester City Women’s Greenwood drops NFT trainers in OKX metaverse
Manchester City Women’s left-back Alex Greenwood is the latest player from the club to join OKX’s metaverse working with the crypto exchange to showcase...
AFA focuses to increase fan engagement across India through Xiaomi deal
Xiaomi India has secured a sponsorship agreement with the Argentinian Football Association (AFA) as the latter aims to build its following in India.
The AFA...
NBC to break Olympic record for broadcast hours of 2024 Paris...
The 2024 Paris Games has secured daytime broadcasts from NBC including live swimming, gymnastics and track and field finals, as well as Peacock which...
FIFA lauds Unilever as ‘ideal sponsor’ for Women’s World Cup
FIFA has named Unilever’s personal care brands as official sponsors of the FIFA Women’s World Cup Australia & New Zealand 2023.
The deal, which includes...
Manchester City renews NEXEN TIRE sponsorship deal
Manchester City has agreed to extend its long term partnership with Korean tyre manufacturer NEXEN TIRE.
Since the launch of the collaboration in 2015, Manchester...
MLS match-fixing scandal deepens as player banned ‘to protect integrity’
An unnamed Major League Soccer (MLS) player has been banned from future team activities until further notice after allegedly participating in sports gambling practices.
This...
Cofidis remains principal sponsor of Spain’s La Vuelta cycling tour
Mobile banking platform Cofidis has signed a two-year contract extension to remain a sponsor of the Spanish cycling event La Vuelta, becoming one of...
Sportradar Q1 reflects significant investment in sports technology
Sports technology firm Sportradar has posted an upbeat set of Q1 results for 2023, delivering growth in revenue and adjusted EBITDA during a trading...
Pirelli becomes official tyre sponsor of the Goodwood Festival
Pirelli has become the exclusive tyre partner of the Goodwood motorsport festival.
The multi-year deal will see the Italian tyre manufacturing giant launching multiple initiatives...