Liverpool FC & AXA commemorate their success in new five-year extension
Liverpool FC and its global trading partner AXA have agreed a new five-year extension citing the latter as a “vital part” of the Premier...
QPR to curate “unique content” with shirt sponsor CopyBet
Queens Park Rangers have confirmed CopyBet as the club’s official front-of-shirt sponsor for the next two seasons. The partnership with the betting operator will commence...
European Leagues criticises lack of consultations in FIFA decision making
The European Leagues (EL) has expressed frustration at FIFA’s decision making whilst also citing significant pressure on domestic football caused by expanding international calendars.At...
F1 Academy partners with American Express to ‘elevate’ women
F1 Academy has named American Express an official partner for the 2024 season, with a specific aim of backing women in the sport.Under the...
Manchester City launches second limited edition shirt with OKX
Manchester City and its official cryptocurrency partner OKX have collaborated once more on a special edition shirt. As part of the ‘Unseen City Shirts’ campaign,...
Conor McGregor becomes co-owner of BKFC
Conor McGregor has announced that he has become a co-owner of the combat sports promotion Bare Knuckle Fighting Championship (BKFC). On 27 April at BKFC...
UKGC to discuss data disputes with football betting stakeholders
The UK Gambling Commission (UKGC) will meet with leading figures in the football betting industry this week following claims of customer grievances arising from...
Jack Grealish ‘buzzing’ to be Pepsi’s latest football ambassador
Manchester City and England’s Jack Grealish has joined Pepsi’s extensive roster of football global ambassadors. Grealish will be unveiled as the beverage brand’s global ambassador...
F1 to ‘evolve’ US content offering with 24/7 streaming channel
Formula 1 has launched the ‘Formula 1 Channel’, a 24/7, subscription-free streaming channel for fans in the US.Looking to “elevate” the content experience for...
Liverpool establishes South Korea connection with merchandise deal
Liverpool FC has taken another stride in its journey towards international expansion by securing its first retail partnership in South Korea with Over the...