Report: Euro 2020 driving commercial opportunities in women’s football
Audiences and consumers alike are taking more notice of women’s football, and in doing so presenting key business opportunities, according to a new survey.A...
Fluminense renews ‘master sponsorship’ with Betano sportsbook
Brazilian top-flight club Fluminense has renewed its sponsorship arrangement with sports betting brand Betano.Running until June 2025, the ‘master sponsorship’ arrangement will focus on...
Watford FC joins SeatGeek’s roster of EFL ticketing partnerships
Watford FC has joined forces with SeatGeek to implement the latter’s mobile digital ticketing experience with enhanced functionality.From purchase journey through stadium entry, the...
World Rugby continues to enhance ‘pivotal’ Emirates sponsorship
World Rugby has extended its long-standing partnership with Emirates as a worldwide partner for the Rugby World Cup 2023 in France and Rugby World...
Man City releases ‘affordable on-demand’ Recast Channel
Manchester City has officially launched its Recast Channel, as the club’s pre-season US Tour fixture against Bayern Munich on Saturday was made available on...
Man United takes Sportsbreaks.com deal to fans in North America
Manchester United FC has expanded its partnership with Sportsbreaks.com, which will now place focus on the North American market.The sport tour agency will market...
YCCC catches on to fan engagement opportunities in Virtua partnership
Yorkshire County Cricket Club (YCCC) has named Metaverse platform Virtua an official partner of the team for the remainder of the 2022 season and...
Juventus makes FIFA return in ‘new generation’ EA partnership
Juventus FC has partnered with EA as the Italian top-flight football club returns to the EA Sports football video game series beginning in EA...
British Horseracing hires HEROS in ‘collective responsibility’ for equine welfare
The British Horseracing Authority (BHA) has formed a partnership with HEROS which becomes the group’s specialist provider for equine aftercare welfare programmes.Overseen by The...
Racing League backed twice by William Hill in betting partnership
The Racing League has named William Hill as its official betting partner for the second year in a row, as the bookmaker sponsors the...