PSG delivers original content to OneFootball audiences
Paris Saint-Germain and OneFootball have announced an agreement to share original content from the club’s official website to the football media company’s platforms.The collaboration...
Betano expands Portuguese presence with FC Porto
FC Porto has formed a four-year agreement with Betano, the sports betting and online gaming operator of Kaizen Gaming.The Greek operator’s logo will be...
‘Great outcome’ for Scottish football following revised cinch deal
The Scottish Professional Football League (SPFL) has revised a title sponsorship deal with cinch which protects the firm’s investment into Scottish football.Effective immediately, Rangers...
Betfred signs triple partnership with England rugby league squads
The England Men’s, Women’s and Wheelchair teams have named Betfred as their principal partner in a two-year deal including this autumn’s Rugby League World...
Apple introduces ‘historic first’ MLS streaming service
Major League Soccer (MLS) has announced a partnership with Apple which sees the Apple TV app become the exclusive home of every single live...
DFB-Pokal ‘brings new engagement’ in IMG Arena data deal
The German Football Association (DFB) has signed a multi-year agreement with IMG Arena to allow the distribution of content across the firm’s sportsbook operators.Commencing with...
Tim Mangnall, Capital Block: The ‘tarnished’ relationship between sport and NFTs
Over the past few years, NFTs have flourished in the sports space, making the headlines as clubs took advantage of what was being described...
Qatar 2022: Marketing must ‘go from day one’ to address winter...
Sports fans and businesses have been gearing up for an unusual spectacle later this year as the winter World Cup looms, interfering with the...
A blockchain boundary: YellowHeart CEO on evolving an ‘archaic’ ticketing system
This year’s UEFA Champions League final hit headlines for all the wrong reasons, with many Liverpool FC fans arriving at the Stade de France...
Major broadcasters to show Royal Ascot in over 170 territories
Royal Ascot is being shown in more than 170 territories throughout this week, with over 20 broadcasters streaming the event live in a bid...