FC Schalke 04 varies shirt sponsorships with HRS
FC Schalke 04 has partnered with hotel booking platform HRS, which will appear on the training kit for the start of pre-season on 22...
AFC Ajax and Unibet ‘give back to sports and society’
AFC Ajax has announced that Kindred Group’s flagship brand, Unibet, has become a community partner of the Dutch club.The Eredivisie side will join the...
Jens Melvang, Stats Perform: The future of data insights for coaches,...
In the multi-dynamic environment of sports business, with stakeholders from a wide range of areas, data has become one of the most important assets...
FC Juárez and Betcris ‘grow together’ in the region
FC Juárez has signed an agreement with Betcris which sees the online gambling firm become the official sponsor of the Liga MX team. Running for...
Nwankwo Kanu joins ‘crypto revolution’ as Sportsbet.io ambassador
Nwankwo Kanu has become the latest global ambassador of crypto-led sports gambling company, Sportsbet.io.The ex-professional footballer has signed a four-year deal with the firm,...
FIFA World Cup gains support from Frito-Lay in North America
The FIFA World Cup Qatar 2022 has named Frito-Lay as the competition's North American regional supporter.The firm, which is FIFA’s third regional supporter in...
UK charities receive £1.2 million in Royal Ascot bookmaker profits
UK charities will see shares of £1.2 million of bookmaker profits from last week’s Royal Ascot, the Betting and Gaming Council (BGC) has announced. BGC...
British Gymnastics respond to ‘abusive behaviour’ found in Whyte review
The Whyte Review has released a report on British Gymnastics (BG) which revealed that many young people have been faced with abusive coaches.Focusing on...
Men’s and women’s rights sold separately in ICC media tender
The International Cricket Council (ICC) has released its first Invitation To Tender (ITT) for media rights for the next cycle of ICC events beginning...
NWSL prioritises growth of the game in Just Women’s Sports media...
The National Women’s Soccer League (NWSL) has formed a media partnership with Just Women’s Sports (JWS).The sports coverage platform has acquired the rights to...