EFL backs Sky Bet sponsorship deal ahead of Gambling Act review
The English Football League (EFL) has justified its approach to betting advertising and its relationship with the UK gambling sector amid heightened political scrutiny.
Following...
LeBron James’ company to tackle voter suppression in new Audible documentary
Lakers star LeBron James and Maverick Carter’s company, The SpringHill, have agreed a development deal with Amazon’s audio-streaming platform Audible.
The ‘More Than A Vote:...
Mexican top flight side partners with EA Sports
Club Deportivo Guadalajara, which also goes by the nickname of Chivas, has joined with EA Sports to create digital content and promote the two...
Manchester United extends Chevrolet deal after struggle to secure new sponsor
Manchester United has taken up the option to extend their shirt sponsorship deal with Chevrolet.
The car manufacturer has appeared on the front of the...
La Liga becomes first European league to launch Twitch channel
La Liga has launched its very own Twitch channel, becoming the first European football league to sign up to the Amazon-owned streaming platform.
The channel...
Australia’s Seven Network to broadcast Beijing 2022 Olympics
Commercial channel Seven Network has secured the Australian TV rights for the Beijing 2022 Winter Olympics with the International Olympic Committee (IOC).
The free-to-air network...
Nico Rosberg creates new Extreme E team
Retired Formula One World Champion, Nico Rosberg, has boosted awareness of sustainable technologies by entering his own team, Rosberg Xtreme Racing (RXR), into the...
Angel City FC joins National Women’s Soccer League
Newly formed side Angel City Football Club (ACFC) has confirmed that it has been accepted into the National Women’s Soccer League (NWSL).
The announcement means...
LV Bet extends partnership with Vanarama National League
LV Bet has announced that it has taken up the option to renew its sponsorship deal with the Vanarama National League, in a partnership...
British Touring Car Championship goes live with new Motorsport.tv channel
The British Touring Car Championship (BTCC) has launched its very own channel on Motorsport.tv, part of the Motorsport Network.
The deal will allow BTCC to...