Euroleague Basketball extends decade-long streaming deal with IMG Arena
Euroleague Basketball has announced an extension of its long-standing partnership with Sports content and technology hub, IMG Arena, which facilitates live streaming rights for...
8XBet and Teddy Sheringham: Working with the best in sports sponsorships
Partnerships between companies and sports figures are part and parcel of marketing in the betting industry, but firms need to consider which athlete or...
Nick Iliffe sustains pro tennis’ integrity as new ITIA Intelligence Director
In maintaining the integrity of pro tennis against match-fixing and sports corruption, the International Tennis Integrity Agency (ITIA) has hired Nick Iliffe as its...
MLS partners Sorare in ‘new era of sports fandom’ NFT collection
Major League Soccer (MLS) has formed a partnership with Sorare to launch the league’s official NFT Fantasy game, offering NFTs for all of its...
‘Highly anticipated’ Golovkin vs Murata fight sponsored by Stake.com
The upcoming middleweight boxing match between Gennady Golovkin and Ryōta Murata on 9 April is being sponsored by cryptocurrency betting platform, Stake.com.Fans in attendance...
AS Monaco first in Ligue 1 to enter ‘new NFT universe’...
AS Monaco has partnered with Capital Block to become the first football club in Ligue 1 to collaborate with a Non-Fungible Token (NFT) consulting...
Parimatch cuts ties with Russian Esports outfit Team Spirit
Parimatch has ended its partnership with Russian esports organisation Team Spirit, due to the country’s military conflict in Ukraine.In collaboration since 2019, Team Spirit...
Atlético Mineiro extends Betano front-of-shirt sponsorship
Atlético Mineiro has announced the renewal of its sponsorship agreement with Betano, which will continue to appear on the team's shirt until the end...
FIFA fills final partner position for World Cup with QatarEnergy
FIFA has revealed QatarEnergy as an official partner which joins the line-up of companies supporting the upcoming FIFA World Cup Qatar 2022. The liquified natural...
City Football Group finalises acquisition of NAC Breda
City Football Group (CFG) has acquired Eerste Divisie club, NAC Breda, which will become the 11th club owned by the Abu Dhabi group.The Netherlands-based...