Argentine Football Association gains first betting sponsor
The Argentine Football Association (AFA) has named sports betting and casino operator, BetWarrior, as an official sponsor in a four year deal.BetWarrior will serve...
Crystal Palace sign cinch as shirt sponsor in replace of gambling...
Crystal Palace FC has announced cinch as its new official front of shirt sponsor for the 2022/23 season for both the men and women’s...
Airasia initiates fan activations following return to UFC
The UFC and airasia Super App have announced a partnership that will see the travel and lifestyle platform in Asia Pacific become an official...
Cazoo forms first Italian football collaboration with Bologna FC
Bologna FC 1909 has signed a multi-year deal with Cazoo, which will see the online second-hand car dealership become the main partner and new...
ECB renews Sportradar live data and fan engagement partnership
The England and Wales Cricket Board (ECB) has extended its live data and fan engagement partnership with Sportradar’s InteractSport solution until 2024.The ECB has...
Sevilla FC to join Castore’s portfolio of sportswear partnerships
Sevilla FC and Castore have announced a multi-season partnership, with the sportswear brand becoming the official kit supplier of the La Liga team.The deal...
Betano named Romanian Cup sponsor as tournament undergoes restructure
The Romanian Football Federation (FRF) has signed an agreement with Betano, making it the naming partner of the Romanian Cup knockout tournament. Kaizen Gaming’s sports...
Emirates secures longest sponsorship in English domestic cricket
Emirates has signed a seven-year extension of Lancashire Cricket’s headline partnership, which includes naming rights of the Emirates Old Trafford stadium.Until 2029, the deal...
Rakuten holds its place on Golden State Warriors kit
The Golden State Warriors and Rakuten Group have renewed their multi-year partnership, maintaining Rakuten’s status as official jersey badge partner of the NBA team. Rakuten’s...
Viaplay becomes streaming home of the Championship across Europe
Viaplay is set to broadcast the EFL Sky Bet Championship in every Nordic and Baltic country, Poland and the Netherlands from the 2022/2023 season.The...