AC Milan boosts Asian profile with ‘long-term’ Yabo Sports partnership
AC Milan has secured a ‘long-term’ partnership with Yabo Sports which will see the online casino and sportsbook operator become an official regional partner...
Southampton strikes Vitality partnership
Southampton Football Club has named Vitality as its health and wellness partner ahead of the club’s Premier League campaign.
The partnership will centre around...
Renault rebrands Formula 1 side to Alpine F1 Team for 2021...
Renault F1 Team has rebranded to Alpine F1 Team for the upcoming 2021 campaign in an attempt to ‘accelerate the development and influence’ of...
Tech Mahindra: AI in sports is a game changer
Artificial Intelligence (AI) and Machine Learning (ML) technology in sports is primarily known for leveraging data and enabling analytics engines which can be made...
Atalanta names RadiciGroup as the club’s ‘heart sponsor’
Atalanta B.C has signed a three-year partnership with RadiciGroup in which the Italian corporation‘s logo will be featured on the club’s home shirts, above...
YouTube TV seals carriage agreement for NFL Network and NFL RedZone
Youtube TV has struck a new carriage agreement with the NFL that will see subscribers of the Google-owned American streaming service have access to...
Oakland Athletics’ Billy Beane acquires stake in AZ Alkmaar
AZ Alkmaar has announced that MLB’s Oakland Athletics executive vice president Billy Beane has obtained a 5 per cent stake in the Eredivisie club.
Beane...
Chicago Cubs partners with DraftKings to plan “first-of-its-kind” sportsbook
MLB’s the Chicago Cubs has announced a multi-year deal with fantasy and sports betting operator DraftKings Inc in which both entities will pursue a...
KIN Partners bolsters sports division with Tom Carter and Richard Thomas
Sport and entertainment management agency KIN Partners has bolstered its ranks with the addition of Tom Carter and Richard Thomas to the firm.
Both additions...
Olympique Lyonnais Féminin announces Mastercard as domestic shirt sponsor
Following on from the club’s triumphant UEFA Women’s Champions League victory, Olympique Lyonnais has expanded its agreement with Mastercard which will see the financial...