Gündogan joins talent and commercial management agency KIN Partners

KIN Partners has strengthened its sports portfolio by adding Manchester City and German International footballer Ilkay Gündogan to its clientele. The partnership will see the...

Norwich City strikes three-way partnership with BADU Sports and Bidstack

Norwich City has announced a three-way alliance with in-game advertising platform Bidstack and sports education organisation BADU Sports ahead of its EFL Championship campaign. As...

Sky Sports unveils dedicated NFL channel ahead of new season

Sky Sports has struck a new five-year partnership with the NFL to enhance its American football content and create a dedicated channel for the...

2022 Commonwealth Games scraps £500m athletes village plans

The Birmingham 2022 Commonwealth Games will not feature a single-site athletes village following the organisers decision to scrap the £500m project due to the...

TikTok and Primark among names announced as Soccer Aid partners

Soccer Aid for Unicef has named Puma, Primark, JD Sports and TikTok as its principal partners for September’s Old Trafford fixture, which will be...

Zenit boosts fan engagement with IQONIQ deal

FC Zenit Saint Petersburg has struck a multi-year partnership with fan engagement platform, IQONIQ, which will see the firm have its logo featured on...

NASCAR accelerates sports betting experience with BetMGM partnership

NASCAR has agreed a multi-year sports betting partnership with BetMGM which sees the igaming platform become the competition’s authorised gaming operator. As a result of...

Macclesfield Town relegated following EFL appeal victory

The EFL has confirmed that Macclesfield Town will be relegated to the National League after the competition organisers won an appeal against a points...

LiveScore expands streaming rights offering with Serie A and Eredivisie

LiveScore has announced that the Serie A will continue to be streamed on its free-to-air platform for the 2020/21 campaign, whilst also revealing agreements...

WNBA renews Twitter streaming partnership for 2020 campaign

The WNBA has renewed its partnership with Twitter in which 10 2020 regular season games will be broadcast on the social media platform. As a...