IMG incorporates Madrid Open into portfolio of sports holdings
The Mutua Madrid Open tennis tournament has entered into an agreement with Super Slam to be acquired by global sports, events and talent management...
DFB ensures ‘success story’ in Ergo sponsorship extension
The German Football Association (DFB) has announced Munich Re-owned Ergo as its official insurance partner from 1 January 2022.Building on its existing partnership, the...
Eight clubs sanctioned for overdue payments by UEFA’s CFCB Chamber
The First Chamber of the UEFA Club Financial Control Body (CFCB First Chamber) has revealed that eight clubs have been sanctioned due to non-compliance...
Moncler addresses Inter Milan ‘celebratory’ formal wear partnership
Inter Milan has formed a partnership with Moncler which will become the club’s official formal wear partner for the next three years.In collaboration with...
Premiership Rugby extends Gallagher ‘inclusive’ naming rights deal
Premiership Rugby has strengthened its partnership with insurance brokerage Gallagher, as the latter looks to pursue brand awareness and business value.The renewed collaboration sees...
Reading FC brings back ‘inclusive’ rainbow goals with Casumo
Reading FC is going to change its goal nets from white to rainbow coloured, again, in support of the Stonewall Rainbow Laces campaign.In collaboration...
Complexity unites gamers and celebrities with new Stars platform
Esports company Complexity Gaming has launched Complexity Stars which looks to unite the communities of gaming, esports, professional athletes and celebrities.The new platform has...
Watford FC and Stake.com enter LGBTQ+ inclusivity collaboration
Watford FC and principal partner Stake.com, a crypto sports betting and casino operator, have announced combined support for the Rainbow Laces LGBTQ+ inclusivity campaign. The...
Raj Parker becomes Regulator Director of BHA
The British Horseracing Authority (BHA) has appointed Raj Parker - current Senior Partner of law firm Freshfields - as the new Independent Non-executive Director...
Middlesbrough and Sunderland fuel matchday activations with Vertu Motors
Middlesbrough FC and Sunderland AFC have signed an agreement with Gateshead-based Vertu Motors as the latter becomes both clubs’ official car retailer.For the 2021/22 season,...