Man City expands ‘popular digital content’ with Midea

Manchester City FC has announced an extension to its partnership with Midea, covering both the men's and women’s teams.In entering its third term, the...

T20 World Cup ensures ‘world-class protection’ in Dettol deal

The International Cricket Council (ICC) has announced Dettol as the official hygiene partner of the Men’s T20 World Cup.The collaboration looks to ensure ‘world-class...

US launches official campaign to host Rugby World Cup

The United States has publicly launched its bid to host the Men’s Rugby World Cup in 2027 or 2031 and the Women’s Rugby World...

European states in support of UEFA in ongoing Super League case

UEFA has stated that it has received the support of over half of the member states of the European Union in opposing the breakaway...

UAE to host FIFA World Cup in 2022

The United Arab Emirates (UAE) is set to host the next FIFA Club World Cup early next year, as the FIFA president Gianni Infantino...

NBABet Stream makes non-US debut via TAB linkup

The National Basketball Association (NBA) will debut its NBABet Stream service in Australia via an agreement with TAB, marking the product’s launch outside the...

Formula E establishes first blockchain title sponsorship with Avalanche

Formula E has announced that Avalanche has partnered with Andretti to serve as  the team’s title sponsor ahead of its eighth season of the...

DP World Tour partners BDSwiss in ‘technical expertise’ commitment

The DP World Tour Championship has announced investment service BDSwiss as its new sponsor in collaboration with the European Tour.As part of the arrangement,...

COPA90’s Berisha: Leveraging blockchain to ‘better the world of football’

The phenomenon of increased digitalisation has been felt across various industries over the past year, and the sports sector, in particular, is becoming increasingly...

NBA partners Coinbase in ‘exploring the future’ of fan engagement

The National Basketball Association (NBA) has announced a collaboration that sees Coinbase become its exclusive cryptocurrency platform partner.The deal marks the first ever cryptocurrency...