UFC names Jose Cuervo as first-ever tequila partner
The Ultimate Fighting Championship (UFC) has named Jose Cuervo as the mixed martial arts (MMA) promotion’s first-ever official tequila sponsor.As part of the collaboration,...
CoinDCX makes ‘major splash’ with international cricket sponsorship
CoinDCX has secured the title sponsorship of the T20I tour between India and Sri Lanka, marking the first time a cryptocurrency asset exchange has...
Stats Perform powers ECB engagement in partnership renewal
Stats Perform has renewed its long-term relationship with the England and Wales Cricket Board (ECB) as part of a new four-year agreement.Under the terms...
Norwich City signs up JD as new sleeve shirt sponsor
Norwich City has added sports fashion retail company JD to the Premier League club’s commercial portfolio, completing its shirt sponsorship line-up.As a result, the...
Genius Sports and DIMAYOR overhaul Colombian football rights
The governing body of Colombia’s professional football leagues, DIMAYOR, has reimagined its entire media management and data gathering provisions, expanding its existing relationship with...
Betcris activates Mexican national team sponsorship at CONCACAF Gold Cup
Betcris has announced a number of initiatives to activate the online betting operator’s sponsorship of the Mexican national team at this year’s CONCACAF Gold...
NCAA implements ‘revolutionary’ IMPACT platform into basketball broadcasts
Betegy-owned global content and data generation system, IMPACT, has announced its latest partnership has expanded its proprietary content platform with DDSports Inc for NCAA...
Canal Plus ties down Premier League rights in France
Pay-television broadcaster Canal Plus has secured the rights to the English Premier League in France, the Czech Republic and Slovakia.Under the terms of the...
RMG reaches ‘pivotal moment’ for British racing with rights renewals
The Racecourse Media Group (RMG) has agreed license extensions with various racecourses across Britain for the audio-visual and data rights.The five-year renewals cover 35...
Over 27 million tune in as England book place in Euro...
A peak audience of over 27 million tuned in to ITV to watch England reach their first major final in 55 years, defeating Denmark...