England’s Lionesses score new partnership with Budweiser
England’s Lionesses have raised a toast to pale lager producer Budweiser, after it has signed a deal to become the official beer of the...
Gatorade lands Manchester City Women’s team deal
Gatorade has strengthened its partnership with Manchester City FC, becoming the Official Sports Nutrition Partner of the women’s team.
As part of the partnership, the women’s...
Spurs’ new home to be named The Nike Stadium
With a capacity of 62,062, Tottenham Hotspur’s new stadium, on the site of the old White Hart Lane, will be known as The Nike...
IMG ARENA: Accelerating the evolution of golf with enhanced data
Utilising data and digital innovations, IMG ARENA is seeking to accelerate the evolution of golf coverage and heighten audience engagement for the sport.
IMG ARENA's...
Sky Racing World delivers HD Australian racing to North America
Sky Racing World has announced the launch of High Definition (HD) simulcasting of Australian horse racing to North American audiences.
The launch marks Sky's continued focus...
Sharing the wealth – Eredivisie shows the way forward
Sharing the wealth - a common enough phrase but a rarely practised way of living. You certainly wouldn’t expect to hear of it in...
AC Milan legend Franco Baresi to open Betting on Football 2019
Legendary AC Milan and Italy central defender Franco Baresi has been confirmed as the star name to open this month’s Betting on Football conference.
It is fitting that the...
Melbourne Victory forced to wear sponsor-less kit during Champions League tie
After it was ruled that Melbourne Victory's front-of-shirt sponsor Kaishi Entertainment is linked to the gambling industry, the side was forced to wear a sponsor-less kit for its Asian Champions...
MLS champions go cashless to enhance fan experience
Home of the reigning MLS champions, Atlanta United's Mercedes-Benz Stadium (MBS) is the first stadium in the league to go cashless.
It comes as the club...
Doncaster Rovers deepens fan engagement with Sportego
Doncaster Rovers are seeking to enhance fan engagement, partnering with data-driven sports analytics agency, Sportego.
The partnership will help the club deepen its relationship with their...