Sports data collection and analytics firm Sportradar has formed a data and content partnership with the NBC Sports Regional Networks.

Under the terms of the tie-up, NBC Sports Regional Networks will leverage Sportradar’s suite of solutions and offerings from the company’s best Broadcast Services to enhance its live-game coverage to drive fan engagement.

The expanded arrangement builds upon Sportradar and NBC Sports Regional Networks’ existing betting data and content partnership, which most recently produced an ‘alternative betting broadcast’ of a Chicago Bulls game on 22 April. 

“Sportradar is excited to expand its relationship with the NBC Sports Regional Networks as they continue to evolve their offerings to further engage the next-generation sports fan,” explained Brian Josephs, Vice President, Digital Sport, Sportradar.

“NBC Sports Regional Networks are iconic and have shaped the way that fans watch their favourite teams and athletes. Our technology platform and 360-degree approach enable them to tap into a number of our capabilities and will give them the flexibility they need to create tailored experiences that meet the changing demands and expectations of their audiences.”

Furthermore, the collaboration will see NBC utilise Sportradar’s live data interface which  delivers faster data updates on-screen and more ‘captivating’ graphics to complement live game action. 

The NBC Sports Regional Networks will also benefit from Sportradar’s experience with specialised league data, such as MLB Statcast powered by Google Cloud, NBA Advanced Stats, allowing the broadcaster to track ‘deeper and more insightful’ storylines throughout the course of a game.

Jon Slobotkin, Senior Vice President, Content and Live Programming for NBC Sports Regional Networks, added: “The NBC Sports Regional Networks are committed to delivering impactful, entertaining and informative live-game experiences, and continuing to experiment and enhance our coverage through technology and innovation.

“Advanced data is a significant component of those efforts, and Sportradar delivers the services and capabilities we need to best serve fans and meet their evolving preferences for how they consume content covering their favourite teams and players.”

Strengthening its US foothold, Sportradar recently announced its intention to acquire US-based sports technology and analytics firm Synergy Sports, followed up by the purchase of leading pro-cricket sports data supplier InteractSport.

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