Endeavor completes deal for full UFC ownership ahead of IPO
Endeavor Group Holdings has entered into an agreement to acquire full ownership of the Ultimate Fighting Championship.The sports and entertainment conglomerate, which is also...
AC Milan adds BMW to premium partner sponsorship category
AC Milan has named German car manufacturer BMW as one of the Serie A club’s new premium partners.In joining the team’s second tier of...
FIVB tops Olympic IF social media rankings
The International Volleyball Federation (FIVB) has been graded as the best performing Olympic International Federation (IF) on social media, according to digital agency Redtorch’s...
PFL secures Socios.com fan engagement partnership
The Professional Fighters League (PFL) MMA tournament has become the latest sports organisation to secure a partnership with Socios.com, to utilise the firm’s Fan...
New-look Champions League reforms pushed back as ECA hits stumbling block
A decision on the changes to the format of the UEFA Champions League has been delayed until April after clubs hit a stumbling block...
TikTok expands sports sponsorship portfolio with Extreme E deal
Social media platform TikTok has enhanced its portfolio of sports partners, incorporating the all-electric racing series Extreme E.Through the collaboration, TikTok will promote the...
How can Africa bridge the gap between esports and new technologies?
Africa’s esports market has long been thwarted by the country’s lacking internet connectivity, but with the introduction of 5G on the horizon, that could...
TeamViewer makes first foray into motorsport with Mercedes
Mercedes’ Formula One and Formula E teams have entered into partnerships with software firm TeamViewer.The company will ensure the Mercedes race teams are more...
WBO super-featherweight title fight to air on terrestrial TV
Free-to-air terrestrial broadcaster Channel 5 has secured coverage of the upcoming WBO super-featherweight title fight between Jamel Herring and Carl Frampton.As a result of...
Genius Sports Group ties up FPF data distribution deal
Genius Sports Group has struck a long-term collaboration with the Peruvian Football Federation (FPF) to capture, manage and distribute official data from the national...