TikTok expands sports sponsorship portfolio with Extreme E deal
Social media platform TikTok has enhanced its portfolio of sports partners, incorporating the all-electric racing series Extreme E.Through the collaboration, TikTok will promote the...
How can Africa bridge the gap between esports and new technologies?
Africa’s esports market has long been thwarted by the country’s lacking internet connectivity, but with the introduction of 5G on the horizon, that could...
TeamViewer makes first foray into motorsport with Mercedes
Mercedes’ Formula One and Formula E teams have entered into partnerships with software firm TeamViewer.The company will ensure the Mercedes race teams are more...
WBO super-featherweight title fight to air on terrestrial TV
Free-to-air terrestrial broadcaster Channel 5 has secured coverage of the upcoming WBO super-featherweight title fight between Jamel Herring and Carl Frampton.As a result of...
Genius Sports Group ties up FPF data distribution deal
Genius Sports Group has struck a long-term collaboration with the Peruvian Football Federation (FPF) to capture, manage and distribute official data from the national...
Bellator gains exposure in Ireland via Virgin Media rights link-up
Mixed martial arts promotion Bellator has finalised an exclusive broadcast partnership with Virgin Media Television in Ireland.Under the terms of the agreement, the broadcasting...
SBC Digital – Africa: Authenticity and localisation key to unlocking sponsorship...
‘Authenticity’ was the buzzword on yesterday’s ‘Creating a connection’ panel - sponsored by Betgames.tv - at the SBC Digital - Africa event, as industry...
The Space Between in the driving seat for McLaren financial partnership
Sports and entertainment marketing agency The Space Between will activate the commercial partnership between McLaren Racing and digital bank QNTMPAY.The Space Between Co-Founder Adam...
Portsmouth defender hit with £2,500 FA fine for betting breaches
The Football Association (FA) has issued Portsmouth FC defender Rasmus Nicolaisen a fine for breaching the governing body’s betting rules.The 24-year-old has accepted an...
Crystal Palace enhances social responsibility efforts with GAMSTOP
Premier League club Crystal Palace FC has strengthened its commitment to the promotion of responsible gambling via an agreement with national self-exclusion service GAMSTOP.The...