DHL expands long-running Formula One global collaboration
DHL has agreed an extension of its sponsorship arrangement with Formula One, which will see the international shipping company continue to serve as the...
Cheltenham Festival 2021 forecast for decade-high viewership peak
The 2021 Cheltenham Festival has been forecast to net its biggest viewing audience for 10 years, with fans unable to attend the live event,...
Sports piracy costing rights holders $28.3b a year, report finds
Sports rights holders and streaming services have lost around $28.3 billion due to piracy, new research by Synamedia and Ampere Analysis has found.The report, titled ‘Pricing...
Bayern Munich extends long-running partnership with Tipico
German Bundesliga champions Bayern Munich has extended its long-running partnership with betting operator Tipico.The agreement has been in place since 2015, and the recent...
DCMS calls for justification over the BBC’s venture into MMA
The UK government has called on the BBC to justify its broadcast arrangement with mixed martial arts (MMA) promotion Bellator amid the current debate...
Channel 4 England Test coverage brings in nine million viewers
Channel 4’s coverage of England’s four-Test series against India, which spelled defeat for England, reached nine million viewers across all matches, the Daily Mail...
Entain vows to honour Pitching In sponsorship scheme
Entain Plc has confirmed it will stand by its ‘Pitching In’ grassroots and community investment scheme despite the curtailment of the 2020/21 Trident Leagues...
Miami Heat’s NBA home in talks over FTX naming rights
Miami-Dade County is in discussions with cryptocurrency trading exchange FTX for the naming rights to Miami Heat’s AmericanAirlines Arena, according to the Miami Herald.The...
Rugby union icon signs on as World Sports Betting ambassador
South African rugby union international Tendai Mtawarira has been named as World Sports Betting’s (WSB) official ambassador.The Springboks prop will collaborate with the WSB...
DAZN holds Persidera talks to enhance Serie A rights bid
Digital sports streaming service DAZN has entered into discussions with Italian media company Persidera SpA over renting digital frequencies to ‘boost its broadcasting power...