Everton gets go-ahead by council for new stadium construction
Everton FC has been given the green light by Liverpool City Council to move forward with construction proposals of its new stadium.The planned venue,...
Sportradar ties down NBL1 data and audio-visual rights
Sportradar has forged a long-term data and audio-visual partnership with Australia’s NBL1 basketball league.Under the terms of the arrangement, Sportradar has acquired the official...
Brisbane emerges as frontrunner to host 2032 Olympic Games
The International Olympic Committee (IOC) has identified Brisbane as the ‘preferred candidate’ to host the 2032 Olympic and Paralympic Games after commencing talks with...
NBA makes spirits sponsorship debut with global Hennessy expansion
The National Basketball Association (NBA) has extended its partnership with Hennessy, making the cognac brand the international ‘Official Spirits Partner’ of the league.As a...
NHL recruits DreamHack to produce esports efforts
The National Hockey League (NHL) has announced a partnership with DreamHack Sports Games to collaborate on online and live esports competitions.Under the terms of...
FIBA targets Twitch content creators in multi-year collaboration
The International Basketball Federation (FIBA) has linked up with Twitch as part of a new multi-year collaboration, launching later in spring this year.The Amazon-owned...
BeIN to take legal action against Fenerbahçe over campaign against broadcaster
BeIN Media Group is set to take legal action against Fenerbahçe over the Süper Lig club’s campaign against the Qatar-based broadcaster.According to reports, beIN...
Juventus to feature in Amazon’s ‘All or Nothing’ after Netflix success
Italian giants Juventus are set to become the third professional football club to feature in Amazon Prime Video’s ‘All or Nothing’ documentary series.The series...
Dettol nets Football Association sponsorship deal
The English Football Association (FA) has signed a contract with Dettol, making the disinfectant manufacturer the ‘Official Hygiene Partner’ of the governing body.In its...
TikTok further expands sponsorship portfolio with US soccer deals
TikTok has added two American soccer partners to its expanding sponsorship portfolio, building on existing agreements in both the US and Europe.The multiyear agreements...