Liverpool reveals new Training Centre naming rights sponsor
Liverpool’s new training facility will be named the AXA Training Centre once completed, after the club agreed an extension on their current deal with...
Premier League clubs set to meet today to discuss PPV arrangements
Premier League clubs are scheduled to meet today to make a decision on whether to stand by their pay-per-view (PPV) product for games played...
BHA and Sky Sports Racing unveil ‘Step on Track’ education programme
The British Horseracing Association (BHA) have launched its new ‘Step on Track’ education and careers programme, in conjunction with Sky Sports Racing.Targeting 16-to-19 years...
Championship club joins forces with gambling charity
Gambling harm reduction charity, Big Step, has signed a deal with Swansea City FC in what has been described as a “trailblazing new partnership”...
Nuggets’ Pepsi Center to be renamed in Ball Corporation multi-partnership
Kroenke Sports and Entertainment (KSE) and aluminium packing company Ball Corporation have agreed deals with a handful of professional sporting teams to become the...
Crawford vs Brook to be broadcast live on Premier Sports 1
Terence ‘Bud’ Crawford’s upcoming welterweight title defence against former title holder Kell Brook will be aired live on Premier Sports 1 in the UK,...
UFC expands deal with Snapchat to deliver new short-form content
The Ultimate Fighting Championship (UFC) and Snapchat has extended its partnership, bringing viewers new and exclusive features and content via the multimedia application.Content from...
EFL backs Sky Bet sponsorship deal ahead of Gambling Act review
The English Football League (EFL) has justified its approach to betting advertising and its relationship with the UK gambling sector amid heightened political scrutiny.Following...
LeBron James’ company to tackle voter suppression in new Audible documentary
Lakers star LeBron James and Maverick Carter’s company, The SpringHill, have agreed a development deal with Amazon’s audio-streaming platform Audible.The ‘More Than A Vote:...
HBLB donates significant sum to British horseracing
The Horserace Betting Levy Board (HBLB) has contributed a significant sum of £31.9 million to fund British racing in the first four months of...