McLaren strengthens cycling footprint with latest racing investment
The WorldTour cycling team has been rebranded to Team Bahrain-McLaren following the announcement of a partnership between the cycling outfit and automobile giant McLaren.As...
Dean Akinjobi: The importance of creative sponsorship activations
CEO of Football Media, Dean Akinjobi has emphasised the different ways that brands can activate sponsorships while also discussing how important creativity is to...
World Snooker confirms ten-year Saudi Arabia partnership
World Snooker has strengthened its global expansion, announcing that for the first time Saudi Arabia will host a tour event in 2020.The event will...
Russia sanctioned with four-year suspension from major sporting events
The World Anti-Doping Agency (WADA) has sanctioned Russia with a four-year ban from all major sporting events, including the 2020 Olympics and the 2022...
The European Broadcasting Union strengthens portfolio with UEFA deal
The European Broadcasting Union (EBU), through its sports division Eurovision Sport, has confirmed a significant new deal with UEFA for the media rights to...
DAZN deepens engagement with MGM collaboration
Deepening engagement for last Saturday’s heavyweight title tussle between Andy Ruiz Jr and Anthony Joshua, DAZN unveiled a joint venture with MGM Resorts International...
Manchester City unveil Marathonbet training kit sponsorship
Online sportsbook Marathonbet has become the first ever Official Training Kit Partner to Manchester City following the announcement that it has strengthened its existing deal with the...
Manchester United strengthens Chinese footprint with Alibaba Group
Manchester United has strengthened its footprint in China, announcing a new partnership with Alibaba Group.
The deal will bring exclusive rights to club content in...
Assessing Amazon’s Premier League debut
This week saw Amazon make its much anticipated English Premier League broadcasting debut, as Tuesday’s victories for Crystal Palace and Manchester City ushered in...
GLMS unites with Ontario Lottery and Gaming Corporation
The Global Lottery Monitoring System (GLMS) has unveiled the Ontario Lottery and Gaming Corporation (OLG) has become the latest member of the international association...