Channel 4 to broadcast F1 final free-to-air
Channel 4 has secured broadcasting rights for the deciding final race of the Formula One season for free on Sunday, after Sky agreed to...
NFLPA, Draftkings and OneTeam together bring gamified NFTs
The NFL Players Association (NFLPA), along with DraftKings and OneTeam, has shared its plans to introduce gamified NFT (non-fungible token) collections.
Set to launch on...
PDC trebles BoyleSports World Grand Prix title sponsorship
The Professional Darts Corporation (PDC) has agreed to a further three years of its World Grand Prix under the title sponsorship of BoyleSports.
The Irish...
PickGuru startup obtains ‘game changing’ UKGC licence
The UK Gambling Commission (UKGC) has granted sports tech start-up PickGuru a licence, as the enterprise also hired Olly Roland-Jones as CEO.
The company underlined...
DryWorld provides kits to SLT athletes in three year deal
Super League Triathlon (SLT) has entered a three year deal with athletic performance brand DryWorld, which has become the official apparel partner of the...
NFL and NCPG use $6.2m grant in responsibility boost
The National Council on Problem Gambling (NCPG) has received the largest grant in the organisation’s nearly 50-year history as part of a ‘transformative’ partnership...
Matthew McEwan: DraftKings NHL deal indicative of ‘major sports marketing push’
This month, The National Hockey League (NHL) struck a partnership with DraftKings which saw the sports betting platform become its official sports betting, daily...
T20 World Cup ensures ‘world-class protection’ in Dettol deal
The International Cricket Council (ICC) has announced Dettol as the official hygiene partner of the Men’s T20 World Cup.
The collaboration looks to ensure ‘world-class...
MLB talks of nationwide video-streaming launch
According to the New York Post, Major League Baseball (MLB) is in talks to launch a nationwide video-streaming service that would enable fans to...
Two Circles covers advertising sales across NFL
Two Circles has expanded its partnership with the National Football League (NFL) to cover international advertising sales across NFL-owned digital platforms.
The two-year collaboration sees...