Svensk Fotboll serves Svenska Spel sponsorship extension
Svensk Fotboll (SVFF), Sweden’s Football Association, has extended its partnership with Svenska Spel as the principal sponsor of Swedish national football teams.For another seven...
Francis Ngannou paid half of his UFC purse in crypto
Ultimate Fighting Championship’s (UFC) Francis Ngannou has made the decision to receive half of his salary from UFC 270 in bitcoin, as ties between...
Bordeaux ends Winamax deal over tweets ‘not in partnership spirit’
Ligue 1’s Girondins de Bordeaux has announced the termination of its partnership contract with Winamax, following the company’s tweets about the last match.The sports...
Castore launches new kit designs for USA Rugby players
USA Rugby has revealed a partnership with sportswear brand Castore which becomes the official apparel partner for the senior Men’s and Women’s Eagles as...
Serie A seizes digital market opportunities in Socios.com deal
Serie A has agreed a partnership with cryptocurrency platform Socios.com which will become the official partner of the Italian league.Activated tonight after the Inter...
Australian Open enters the metaverse for elevated digital fan engagement
The Australian Open (AO) has entered into the metaverse by linking AO Art Ball Non Fungible Tokens (NFTs) to live match data, in a...
NHLAA appoints PointsBet as official partner in Canada and US
The NHL Alumni Association (NHLAA) has signed PointsBet Canada as its sports betting partner in Canada and official partner in the US.As of yesterday,...
France to become third-time hosts of 2025 Rugby League World Cup
The French Rugby League Federation has announced that France has been selected as the host of the 2025 Rugby League World Cup.Full details of...
Esports’ Beastcoast organises prize giveaways in Betway collaboration
Peruvian Dota 2 Beastcoast esports team has renewed its partnership with Betway as the latter strengthens its commercial position in the international esports wagering...
AS Roma provides ‘unique’ fan experiences via REPX
AS Roma has entered into an agreement with EML Payments enabling REPX to power digital and physical payment products for fans of the Serie...