Matthew McEwan: DraftKings NHL deal indicative of ‘major sports marketing push’
This month, The National Hockey League (NHL) struck a partnership with DraftKings which saw the sports betting platform become its official sports betting, daily...
T20 World Cup ensures ‘world-class protection’ in Dettol deal
The International Cricket Council (ICC) has announced Dettol as the official hygiene partner of the Men’s T20 World Cup.
The collaboration looks to ensure ‘world-class...
MLB talks of nationwide video-streaming launch
According to the New York Post, Major League Baseball (MLB) is in talks to launch a nationwide video-streaming service that would enable fans to...
Two Circles covers advertising sales across NFL
Two Circles has expanded its partnership with the National Football League (NFL) to cover international advertising sales across NFL-owned digital platforms.
The two-year collaboration sees...
US Ski & Snowboard gains Textron Aviation sponsorship
US Ski & Snowboard has announced Textron Aviation as the organisation's official general aviation aircraft and aviation products sponsor.
The manufacturer has revealed a ‘special-edition’...
ICC engages fans in Sportradar streaming partnership
The International Cricket Council (ICC) has announced a partnership with Sportradar, making the latter the official data distribution and betting live streaming partner of...
FIBA ‘brings fans closer to basketball’ in J9 deal
The International Basketball Federation (FIBA) has announced a deal with J9, becoming the organisation's 10th global partner.
In collaboration until 2024, the betting platform will...
Umbro unveils RFU home kits with first for women’s rugby
Umbro has revealed new England Rugby home kits to be worn by the England men’s and women’s teams for the 2021/22 season.
For the first...
Astropay gains exposure in first-time cricket deal
Astropay has entered the international cricket market after signing an agreement to sponsor Sri Lanka T20 ahead of the T20 World Cup.
In collaboration with...
DAZN appoints Ian Turnbull in sports betting engagement boost
DAZN has expanded its team with the appointment of former Entain executive Ian Turnbull to EVP of Betting and Gaming, as the firm looks...