Goldman Sachs provides ‘invaluable boost’ to McLaren sustainability plans
McLaren Racing has revealed that Goldman Sachs Group Inc has become an official partner of the McLaren Formula 1 team for the 2022 season...
Phoenix Malta superbowl renamed under Enteractive partnership
Phoenix Malta has signed an agreement with igaming player retention and reactivation firm, Enteractive, which will see the inaugural Maltese Super Bowl fixture rebranded...
Apple introduces ‘historic first’ MLS streaming service
Major League Soccer (MLS) has announced a partnership with Apple which sees the Apple TV app become the exclusive home of every single live...
Atlético-MG teams up with OneFootball in content agreement
Current Brazilian and Copa do Brasil champions Atlético-MG has teamed up with OneFootball in a content partnership agreement.
Under the terms of the link-up, all...
CMA investigates Warner Bros. Discovery and BT Group sports venture
The Competition and Markets Authority (CMA) has announced that it is investigating the anticipated joint venture between Warner Bros. Discovery and BT Group.
The companies'...
Castore continues venture into top-flight football with Aston Villa
Aston Villa FC has signed a multi-year partnership with sportswear brand Castore which will supply the team kits for the start of the 2022/23...
Rakuten holds its place on Golden State Warriors kit
The Golden State Warriors and Rakuten Group have renewed their multi-year partnership, maintaining Rakuten’s status as official jersey badge partner of the NBA team.
Rakuten’s...
AS Monaco expands ‘strong spirited’ VBET sponsorship
AS Monaco has extended its partnership with online sports betting company, VBET, for a further three years.
The firm noted its desire to strengthen its...
Sage named official insights partner of cricket’s The Hundred
Sage has become the official insights partner of The Hundred and, from 2023 onwards, The Hundred Draft will also be powered by the company.
The...
Brian Hughes deal boosts Novibet’s brand presence in Ireland
Champion jockey Brian Hughes has partnered with Novibet as the online gambling company looks to strengthen its position in horse racing and in the...