NBA signs Kim Kardashian’s SKIMS as underwear partner
The National Basketball Association (NBA) has announced a new multi-year partnership with Kim Kardashian and her underwear clothing line SKIMS. SKIMS will feature on a...
Dillon Danis links with Duelbits ahead of Logan Paul clash
Ahead of the biggest influencer boxing card in history on 14 October, renowned Jiu Jitsu black belt Dillon Danis has partnered with crypto casino,...
La Liga signs sponsorship deal with Visit Saudi for football-fueled tourism
Spain’s La Liga has entered a commercial partnership deal with Saudi Arabia to amplify the country’s exposure among football fans through the Visit Saudi...
Warrington Wolves enlists KYMIRA as its official recovery partner
Infrared performance clothing brand KYMIRA has become the official recovery partner of rugby league club Warrington Wolves. With the Super League underway, KYMIRA’s clothing is...
BT Sport makes all three European Cup finals free to watch
BT Sport will be making this years’ UEFA Champions League, Europa League and Conference League finals free to watch on TV, online or on...
Betfred adds ‘historic’ St Leger Festival to sponsorship portfolio
Doncaster Racecourse, Arena Racing Company (ARC) and Betfred have formed a multi-year partnership covering the St Leger Festival.The event, which includes the ‘world’s oldest...
Gallagher to help ‘revolutionise the women’s international rugby landscape’
World Rugby has negotiated a new partnership with Gallagher which sees the insurance company become an official partner of women’s rugby and the Rugby...
Volleyball Nations League looks forward to Stake.com ‘lighting up the courts’
Volleyball World has named Stake.com as the exclusive betting partner of this year’s Volleyball Nations League (VNL). The deal follows the online casino’s involvement in...
Kevin De Bruyne inks endorsement deal with McDonalds
Manchester City’s Kevin De Bruyne has signed an endorsement deal with McDonalds, which will see the Belgian midfielder appear in various marketing campaigns in...
FRAS extends Betano sponsorship to the National Rally Championship
The Romanian Sports Motor Federation (FRAS) has expanded its partnership with Betano for the National Rally Championship. The Romanian motorsport competition will now also be...