Action Network finalises multi-platform MLB tie-up
Sports media company The Action Network has linked up with Major League Baseball (MLB) in a new multi-platform content partnership.As part of the collaboration,...
MLB rolls out NFTs with Candy Digital
Major League Baseball (MLB) has capitalised on the growing market of non-fungible tokens (NFTs) via a deal signed with digital collectibles company Candy Digital.On...
Ralph Lauren secures multi-team MLB sponsorship deal
Designer fashion company Ralph Lauren has secured a sponsorship arrangement with Major League Baseball (MLB), featuring three collections involving products from four teams.The Chicago...
Sportradar cements US presence with Synergy Sports acquisition
Sportradar has entered into a definitive agreement to acquire US-based sports technology and analytics firm Synergy Sports.Strengthening its position in the US market, Sportradar...
David Levy joins Genius Sports as company Chairman
US sports and entertainment figurehead David Levy has been named as Genius Sports Group's new company Chairman.Levy previously served as President of Turner Broadcasting, where...
MLB and Bally’s ink new multi-year partnership agreement
Major League Baseball (MLB) has chosen casino operator Bally’s Corporation as its official sports betting partner in a multi-year tie-up.Through the agreement, Bally’s will...
MLB forges multi-year agreement with Citrix Systems
Major League Baseball (MLB) has expanded its sponsorship portfolio via an agreement with Citrix Systems, naming the firm as its official workspace and app...
MLB’s San Diego Padres links with Tappit for contactless solutions
The Major League Baseball’s (MLB) San Diego Padres has linked with mobile payment firm Tappit to ensure a safe and seamless return to Petco...
Betfred enhances US presence with Colorado Rockies tie-up
UK-based bookmaker Betfred has enhanced its status in the US market via an agreement between its Betfred Sports USA brand and the Colorado Rockies.Under...
MLB undergoes historic minor league structure overhaul
Major League Baseball (MLB) has completed its takeover of the affiliated minor leagues after each of the 120 clubs invited to join the Professional...