MLB expresses interest in advertising patches

A recently released report by the Sports Business Journal (SBJ) revealed that Major League Baseball (MLB) has expressed considerable interest in selling ad patches...

MLB commissioner hints at European expansion

On the back of its European debut in London, Major League Baseball (MLB) commissioner Rob Manfred has detailed his intentions to expand MLB’s presence...

St. Louis Cardinals and Chicago Cubs confirmed for 2020 London Series

The 2020 London MLB Series will feature a two-game series between the St. Louis Cardinals and Chicago Cubs on June 13-14, 2020. The announcement,...

MLB’s Texas Rangers strikes new deal with Choctaw Casinos & Resorts

The Texas Rangers has strengthened its portfolio of partners, announcing a new deal with Choctaw Casinos & Resorts.  The multi-year partnership includes significant branding at the new...

The BBC strikes agreement for historic MLB tie

The BBC has confirmed that when the New York Yankees and Boston Red Sox continue their rivalry at the London Stadium in June, the...

San Diego Padres praise FanConnect platform for contributions to sponsorship

FanConnect’s technology and content platform has been praised as a “…fantastic addition to our sponsorship asset mix” by Vice President of Corporate Sponsorships for the San...

Sportradar partners with SportsGrid for 24-hour network

Sportradar has unveiled a new partnership with SportsGrid as the pair debut a free, 24-hour network dedicated to the sports betting audience. The exclusive partnership combines...

The future of sports betting sponsorships in the US

There are big changes coming in the world of sports betting across the United States of America. In what will see the implementation of...

Perform strikes new data deal with MLB

Sports content provider, Perform has announced it has been appointed as an authorised MLB Data Distributor to U.S. sports betting operators as part of...

RingCentral unveils new partnership with the Oakland A’s

Major League Baseball side, the Oakland A’s has announced RingCentral as its official business communications partner. The newly formed partnership seeks to benefit from the...