Sports media company The Action Network has linked up with Major League Baseball (MLB) in a new multi-platform content partnership.
As part of the collaboration, later this month, Action will begin providing content to MLB to help service fans and bettors already active across the American baseball organisation’s platforms.
Furthermore, the deal will feature three components: written content, live shows, and integration between Action’s talent and data and MLB’s existing content.
In terms of syndicated, written content, Action articles – featuring both actionable betting advice and educational content – will be published on MLB’s digital platforms, including MLB.com.
The company will also produce a weekly 30-minute show titled ‘Payoff Pitch’, with betting analysis and advice on the week’s fixture schedule from Action MLB experts Sean Zerillo and Collin Wilson. In addition, Action Network talent will regularly appear on MLB’s existing shows, including its betting-specific show ‘Bettor’s Eye’.
Last month, The Action Network was acquired by sports betting media firm Better Collective AS for a fee of $240 million on a ‘cash and debt-free basis’ to accelerate US growth and amplify Better Collective’s wagering editorial and technical provisions.
Action’s growing portfolio of league partnerships already includes major properties the PGA Tour and National Basketball Association (NBA).