MLB faces reported class actions over Astros cheating scandal
Sports betting law analyst Law 360 has reported that daily fantasy sports (DFS) contestants look set to file a host of proposed class actions...
MLB and Sportradar develops new virtual baseball game
Maximising its extended partnership with Sportradar, Major League Baseball has announced a new virtual baseball in-play game offering for licensed gaming operators in the...
Benfica and Giants announces strategic partnership
Portuguese club Benfica have announced a strategic partnership with Major League Baseball’s (MLB) San Francisco Giants, in which both clubs will share sports, business...
Former MLB exec James Johnson joins Deltatre amid American expansion
Global sports and entertainment media technology provider Deltatre has announced that James Johnson will be the firm’s new Vice President, Americas Business Development.
Johnson joins...
Miami Marlins strikes ten-year partnership with Fanatics
MLB’s Miami Marlins have signed a ten-year contract with the retail giants Fanatics in order to align online, mobile and in-store transactions.
The deal extends...
MLB pens extended Sony gaming deal
Major League Baseball (MLB) has extended its partnership with Sony Interactive Entertainment (SIE) and videogame developer San Diego Studio in a multi-year gaming deal.
The...
OneTeam Partners seeks to elevate image rights earnings for athletes
The players’ associations of the NFL and MLB have collaborated to establish OneTeam Partners, a new marketing company that aims to help athletes across all sports capitalise on their...
MLB engagement grows as frantic postseason reaches final base
Sports betting engagement is on the rise, as the Washington Nationals take on the Houston Astros in one of the most integral and adored...
MLB strikes new partnership with Fox Bet
FOX Bet has been appointed as an authorised gaming operator of Major League Baseball (MLB) in the United States.
The multiyear deal means the newly...
MLB elevates retail footprint with Manhattan store
Major League Baseball has announced the expansion of its retail presence with a flagship store in Manhattan.
The launch of MLB's first permanent retail location in the United...