UK-based bookmaker Betfred has enhanced its status in the US market via an agreement between its Betfred Sports USA brand and the Colorado Rockies.
Under the terms of the agreement, the sportsbook will gain digital and stadium assets at the Rockies’ Coors Field home ground, in addition to game-day experiences for fans of the team, such as game suits, in-match contests and ticket giveaways.
“The Colorado Rockies are always looking to partner with top tier brands and Betfred Sports has established themselves as one of the best in the market,” said Walker Monfort, Vice President of Corporate Partnerships at the Colorado Rockies.
“Sports betting has seen incredible growth across the country recently and we are always looking for new and exciting ways to engage with not only our fans but all sports fans throughout the Rocky Mountain Region.”
Furthermore, the deal – Betfred Sports’ third agreement in Colorado – will see the operator become a ‘proud partner’ of the Major League Baseball (MLB) franchise.
The firm’s previous two partners in the state are the Denver Broncos of the National Football League (NFL), as well as all-time leading Broncos wide-receiver and two-time Super Bowl champion Rod Smith.
Outside of sports sponsorships, Betfred was the first brick and mortar sportsbook to open in the Rocky Mountain state at the Saratoga Casino Black Hawk in June 2020. This was followed by the operator’s online launch later in the year.
“Colorado has proven to be a fantastic market for Betfred Sports, and we look forward to further demonstrating our commitment to local fans with this partnership with the Rockies”, remarked Bryan Bennett, Chief Operating Officer of Betfred USA Sports.
“Along with our sportsbook at Saratoga Casino Black Hawk and our other sports partnerships in the state, Betfred is investing in Colorado for the long haul.”