EuroLeague’s new commercial strategy amidst growing NBA Europe talks
The EuroLeague have announced Experience Abu Dhabi and Etihad Airways will be joining its sponsor roster ahead of the 2025/26 season.Experience Abu Dhabi, the...
Have the Clippers & Kawhi Leonard landed in hot water over...
The NBA has opened an investigation against the LA Clippers and owner Steve Ballmer over allegations of manoeuvring around the salary cap to pay...
Partnership Playbook: Audi, Breitling, EA SPORTS and Google
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
The NBA’s $20bn European opportunity
The NBA is ramping up efforts to launch a new European league by bringing JP Morgan Chase onboard as its financial advisor. According to reports...
NBA’s European games to test waters for league expansion
With the announcement of the NBA bringing six games to Europe over the next three years, it may prove to be a litmus test...
From 30 to 32: Is NBA expansion finally arriving?
The NBA could soon grow from 30 to 32 teams, as Commissioner Adam Silver revealed the Board of Governors is conducting an “in-depth analysis”...
Small market, big numbers: NBA Ads break the mould
Despite an unflashy Finals lineup, advertisers saw strong returns from the NBA Playoffs, as new data signals a shift in how sports viewership drives...
NBA’s Malik Beasley named in Federal gambling investigation
The investigation, which centers on suspicious betting activity around a January 2024 game, has stalled contract talks with Detroit and comes amid growing scrutiny...
Sideline Moves: Kevin Durant invests in PSG as NBA eyes European...
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
Euroleague locks in clubs ahead of NBA’s Europe move
Euroleague Basketball has confirmed major structural updates for the 2025–26 season, including a 20-team format, new wildcards and financial reforms.The Euroleague has confirmed a...