NBA Europe reveals financial model committing $3bn to the project
Discussions between the NBA and investors have been ongoing since March 2026 for the formation of NBA Europe, but some suitors, including European football...
Vegas NBA expansion team draws one Lakers legend, repels another
The NBA’s plans to expand the league from 30 to 32 teams has already garnered interest for one of the markets proposed to host...
Partnership Playbook: Amex, Sephora, Stanley, Deloitte and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
The recent NBA London game was glimpse into its European future
Following the recent Memphis Grizzlies and Orlando Magic games in Berlin and London, Tom Wild, Head of Strategy at Fuse, writes for Insider Sport...
EuroLeague shrugs off NBA’s European investor hype
NBA Europe gains investor interest, but EuroLeague remains unfazed.EuroLeague CEO Paulius Motiejunas has warned the NBA’s plans for a European league remain largely theoretical,...
NBA Europe is taking shape, but it will not include Barcelona
Cities including London, Paris, Berlin and Milan are among those exploring franchise opportunities as the NBA weighs permanent and qualifying membership models.NBA commissioner Adam...
Silver gives biggest hint yet NBA expansion could be coming soon
The NBA has been a 30 league team for more than 20 years, but the league’s growth and two markets needing an NBA franchise...
The NBA’s growth in Europe and the Middle East: The future...
The NBA's David Brody explores how a new generation of European stars, record fan engagement and culture-shaping partnerships are turning Europe and the Middle...
Terry Rozier denies role in NBA player-prop betting scheme
NBA’s Terry Rozier has now pleaded not guilty, escalating the NBA betting case which his lawyer has described as “trophy hunting.”Miami Heat guard Terry...
Manchester United reportedly set to form NBA team
Manchester United’s potential entry into NBA Europe shows a greater push to diversify income.Manchester United has reportedly agreed to establish a basketball team as...