Sports streaming company ViewLift has revealed that its OTT streaming service purposefully built for the Stanley Cup Champion Vegas Golden Knights has already shown significant potential shortly after launch.
According to the firm, the KnightTime+ direct-to-consumer apps have exceeded their season-long targets just a few days after the season’s start – with total sign-ups being three times over the forecasts for the entirety of that season.
This includes over 4.4 million minutes streamed on TV and mobile, between September 21 and October 31, and 80 minutes of average viewership duration on TV screen on KnightTime+ apps Apple TV, Fire TV and Roku.
Vegas Golden Knights President and CEO, Kerry Bubolz, commented: “The combination of viewing on over-the-air TV via Scripps Sports and our new ViewLift powered KnightTime+ app, ensures that more of our fans than ever can enjoy the live action, watch replays and highlights in exactly the way that they choose.
“We’re excited that at the end of October our KnightTime+ total sign-ups are already at x3 our forecast for the whole season, matching our conference-topping on-ice performance.”
Currently, Golden Knights games are shown on KnightTime+ within the NHL-permitted territory, and are available through the purchase of a season-pass compatible with iOS, Apple TV, Amazon Fire TV, Roku, Android, as well as more devices planned to be added as the season progresses.
Rick Allen, ViewLift’s CEO, commented: “The reigning Champions have begun this season at a record-breaking pace.We are proud to bring live games and other VGK programming to local fans via the KnightTime+ apps.
“The Club and this service are pioneering a model for other sports teams and leagues: combining linear distribution and streaming maximises viewer choice and deepens the direct relationship between fans and their local team. We congratulate the Golden Knights for their leadership on-ice and online.”