ViewLift secures Vegas Golden Knights deal ahead of NHL season start

NHL side Vegas Golden Knights has entered a multi-year partnership with media platform ViewLift that includes the streaming of all locally-broadcasted VGK games.

It means fans in Nevada and the surrounding regions will receive access to the Golden Knights’ games as part of the new season that starts on September 24. 

Through the new collaboration, ViewLift will create VGK-branded content for iOS and Android, Roku AppleTV, Vizio, Xbox, and more. 

As ViewLift is also an NHL partner, talks over the deal with the Golden Knights were supported by the league itself, as it looks to ensure that all hockey fans receive unobstructed access to their local team’s live games. 

ViewLift CEO Rick Allen commented: “We are honoured to be the reigning Stanley Cup champion Vegas Golden Knights’ digital partner, and to work with the team and Scripps Sports to bring the action to all local VGK fans. 

‘Our expertise delivering live sports across the OTT device world – including for the NHL and its teams – will ensure the best streaming experience for those fans, watching at home or on the go.”

The deal with ViewLift comes off the back of VGK’s recent contract with major American broadcaster E. W. Scripps and its subsidiary Scripps Sports for the production of the team’s games and their distribution on KMCC-TV and all relevant TV platforms. 

Kerry Bubolz, Vegas Golden Knights CEO and Team President, added: “Our alliance with ViewLift and Scripps Sports enables our fans throughout the region to enjoy the action on whatever device they choose and from wherever they are.

“We will give our fans every possible option to interact with the team and watch hockey live and on demand. It’s essential that our TV and digital services reflect our Stanley Cup winning on-ice performance, and I know that with Scripps Sports and ViewLift we will achieve this.”

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