The Chicago Fire Soccer Club and Motorola have confirmed a three-year partnership which sees the Chicago-based mobile communications company become the official jersey partner of the club.
As part of the partnership, Motorola will be prominently featured on the front of the Chicago Fire’s match jerseys and training apparel.
Both the home and away jerseys were unveiled by former World Cup winner Bastian Schweinsteiger, U.S. Men’s National Team player and Fire team captain Dax McCarty and 2017 MLS Golden Boot Winner Nemanja Nikolić. Supporters will be able to purchase the jerseys from March 1.
Chicago Fire Soccer Club Chief Operating Officer John Urban commented:“We’re extremely excited to announce our new jersey partnership with Motorola. Motorola is a globally recognised brand that, similar to our Club, is proud of its Chicago roots. We look forward to introducing the Motorola brand to the diverse audience that exists within MLS and the sport of soccer.”
Rudi Kalil, vice president and general manager, North America at Motorola added: “As a proud Chicago-based company, Motorola is thrilled to further our dedication to our hometown by teaming up with the Chicago Fire Soccer Club,” said “The Chicago Fire is the latest to join our roster of iconic Chicago sports partnerships. Much like Motorola, the Chicago Fire are forward-looking, agile and driven to win, which made this partnership easy to root for.”
Through this partnership, the Fire will utilise Motorola smartphones and accessories to produce captivating, player-driven social and digital media content.
Navigate Research supported the Club’s efforts to identify and secure its new jersey partnership with Motorola. Based in Chicago, Navigate Research is a trusted advisor for leading brands and organisations in the sports and entertainment industry.