Experts from NFL, NBA, NASCAR and major media to headline SBC...
The intersection of sports, teams, and media will be one of the key highlights of the SBC Summit North America conference and exhibition, which...
Seattle Kraken celebrates Indigenous culture with Muckleshoot Indian Tribe jersey deal
NHL team Seattle Kraken has announced a new jersey branding deal with the Muckleshoot Indian Tribe.
The partnership will make Kraken the first team in...
MLS extends Adidas partnership to support its US growth
Major League Soccer (MLS) and Adidas have announced a multi-year extension of their partnership, which sees the sportswear brand continue as the soccer league's...
MLS to be broadcast in bars and restaurants through DirecTV deal
DirecTV has been granted MLS broadcasting rights after becoming the national provider of the Apple-backed MLS Season Pass.
In what could be a key move...
SBC Summit North America puts sports betting products in the spotlight...
The highly-anticipated third edition of SBC Summit North America is set to deliver a one-of-a-kind educational experience for attendees with its dedicated 'Sports Betting...
Apple unveils details for ‘large scale’ production plans with MLS
Further details have been revealed surrounding the production plans for the debut season of the partnership between the Major League Soccer (MLS) and Apple.
As...
Super Bowl commercials top $7M with no crypto ads this year
During this year’s Super Bowl between the eventual champions Kansas City Chiefs and Philadelphia Eagles, commercials once again took the limelight off the field.
The...
NFL puts technology and communication first with Verizon
The NFL has announced a partnership with Verizon Business which will deliver a managed private wireless solution across each of the league’s 30 US...
Chiefs secures first German partnership with Engelbert Strauss
Kansas City Chiefs and Engelbert Strauss have partnered in making the workwear manufacturer and retailer the team's first multi-year partner in Germany.
The deal -...
Kindred’s Unibet named official partner of NHL in Sweden
In a multiyear agreement, Unibet has become an official partner of the NHL in Sweden.
The flagship brand of Kindred Group will conduct ‘dynamic marketing...