MLB starts efforts to unlock new players’ marketing opportunities
Major League Baseball (MLB) has begun working with the MLB Player Association (MLBPA) to increase player visibility with various third-party agreements and sponsorship deals.The...
Forbes Valuable Soccer list highlights growth of MLS
The value of football clubs continues to surge with two clubs hitting the value of $6bn, according to Forbes Most Valuable Soccer teams list.Real...
Genius Sports secures data and streaming rights for the European League...
American football competition, the European League of Football (ELF), has given exclusive data and streaming rights to Genius Sports Limited. This will allow Genius to...
Genius Sports provides data boost for football in Canada
The Canadian Football League (CFL) will maximise its output through a new data collection system this season to help enhance the experience for fans, players and...
San Diego becomes MLS’ 30th franchise
The city of San Diego will become the home of a Major League Soccer (MLS) franchise after Commissioner Don Garber confirmed the city’s inclusion...
NBC’s Peacock becomes streaming home for NFL wild card playoff game
NBCUniversal has agreed a landmark deal with the National Football League (NFL) to exclusively broadcast one wild card playoff game on its streaming platform...
IBJR and IBIA form a collective effort to protect Brazil’s sports...
The Brazilian Institute of Responsible Gaming (IBJR) has signed an agreement with the International Betting Integrity Association (IBIA) that ensures the protection of sports...
Ryan Reynolds withdraws from Ottawa Senators takeover race
Hollywood star Ryan Reynolds’ push to add the National Hockey League (NHL) franchise - the Ottawa Senators - to his growing sports portfolio has...
MLS match-fixing scandal deepens as player banned ‘to protect integrity’
An unnamed Major League Soccer (MLS) player has been banned from future team activities until further notice after allegedly participating in sports gambling practices. This...
Yahoo elevates sports engagement with Wagr acquisition
Yahoo is looking to elevate engagement amongst sports fans with the acquisition of peer-to-peer wagering platform Wagr. As a result of the deal, Wagr will...