Canadian Football League links with BetRegal

The Canadian Football League (CFL) has named BetRegal as the official sport gaming partner of the CFL. As part of the multi-year agreement, Canadian Football...

Ethernity launches Alex Ovechkin NFTs authenticated collection

Crypto-based marketplace and platform for digital collectibles Ethernity has launched an authenticated collection of non-fungible tokens (NFTs) centred around National Hockey League (NHL) star...

Indianapolis Colts expand ‘unique’ FanDuel marketing collaboration

National Football League (NFL) franchise the Indianapolis Colts have expanded their partnership with the FanDuel Group. As part of the tie-up, the two entities will...

Integrity of NHL is ‘paramount’ in Evander Kane gambling investigation

National Hockey League (NHL) star Evander Kane has denied allegations by his wife that the San Jose Sharks forward placed bets on his own...

DraftKings aligns with Sports & Social for ‘upscale’ sports bars

DraftKings has announced plans to create ‘upscale’ Sports & Social/DraftKings sports bars, beginning in the Nashville and Detroit markets, pending regulatory approvals, via a...

Marshawn Lynch signs on as BetMGM brand ambassador

Former National Football League (NFL) running back Marshawn Lynch has joined sports betting and digital gaming operator BetMGM as a brand ambassador. The Super Bowl...

DraftKings becomes Boston Red Sox DFS provider

The Boston Red Sox have partnered with DraftKings in a deal which makes the betting operator the official daily fantasy sports (DFS) provider of...

Gannett inks ‘historic’ Tipico sports betting partnership

Mass media holding company Gannett Co Inc has inked a five-year, exclusive partnership with Tipico USA Technology Inc - the US subsidiary of European...

NFL star Austin Ekeler becomes SteelSeries latest ambassador

National Football League (NFL) star and Los Angeles Chargers running back Austin Ekeler has been named as esports peripherals company SteelSeries’ newest ambassador. As part...

Caesars Entertainment to secure $138 million Superdome naming rights

Caesars Entertainment is set to acquire the naming rights to the Superdome stadium after Louisiana state officials gave the 20-year, $138 million deal the...