T-Mobile to provide MLB with 5G connectivity until 2028
T-Mobile has signed a deal with Major League Baseball (MLB) for six years that will utilise the carrier’s 5G network to enhance the fan...
MLB strikes Imagine deal for ‘unmatched’ baseball content
Major League Baseball (MLB) has signed a multi-year partnership with production company Imagine Entertainment for the creation of MLB-focused multimedia content.Founded by Director Ron...
YES Network launches primetime sports streaming subscription service
The Yankee Entertainment and Sports Network (YES) has released its latest subscription product where fans can enjoy some of the most anticipated sports matches...
PointsBet halts partnership with University of Colorado
Sports betting operator PointsBet USA has halted its collaboration with the University of Colorado at Boulder off the back of significant media scrutiny.The five-year...
MLB and Booking.com partner to ‘simplify’ the fan travel experience
Major League Baseball (MLB) has announced Booking.com as the official online travel partner of the league for the upcoming 2023 season. Both firms are engaged...
Fanatics agrees 10-year manufacturer deal with NHL
Sports outfitter Fanatics has signed a 10-year deal with the National Hockey League (NHL) to become its jersey manufacturer, replacing its predecessor Adidas. Commencing from...
TikTok and MLS sign brand-boosting partnership deal
Social media platform TikTok has become the latest media content partner of the MLS in a deal that will see both brands receiving fueling...
Chapter 11 bankruptcy filed by Diamond Sports Group with $8.67bn in...
Bally Sports operator Diamond Sports Group has filed for protection from bankruptcy after missing payments on its debt. Filing for Chapter 11 protection was most...
USMNT to host Mexico as first opponent in new continental football...
North American football has received an upgrade to its calendar timetable with the addition of a brand new annual event.The Allstate Continental Clásico will...
Boston Red Sox selects BetMGM as official sports betting partner
Major League Baseball (MLB) franchise the Boston Red Sox has chosen BetMGM to become official sports betting partner ahead of the upcoming season. This comes...