NYCFC aims to boost sponsors with business model shake up
Major League Soccer (MLS) franchise New York City FC (NYCFC) is making a change to its business model with the aim of placing an...
MLS and BetMGM launch ‘Predict 6’
Major League Soccer (MLS) and MGM Resorts International have launched a brand new weekly free-to-play prediction game ‘Predict 6’.The game, which is available on...
MLS joins forces with Facebook for 25th campaign
Major League Soccer (MLS) has furthered its social media engagement strategy with Facebook, allowing the platform to showcase MLS highlights on Facebook Watch this...
MLB faces reported class actions over Astros cheating scandal
Sports betting law analyst Law 360 has reported that daily fantasy sports (DFS) contestants look set to file a host of proposed class actions...
The NFL and Microsoft boosts matchday technology for new season
The National Football League (NFL) and Microsoft has extended its partnership, allowing for NFL gamedays to feature a wide range of new Microsoft technology.The...
NHL pens historic FanDuel streaming deal
Regular season National Hockey League (NHL) games are set to be streamed via FanDuel Sportsbook, following the announcement of a streaming partnership between NHL and...
Nationwide joins Columbus Crew with shirt sponsorship strategy
MLS side Columbus Crew SC has confirmed that insurance and financial services company Nationwide will be the club’s new shirt sponsor.The multi-year agreement will...
MLS strengthens data approach with Second Spectrum deal
Major League Soccer (MLS) has continued to develop its sponsorship portfolio for the 2020 season by announcing Second Spectrum as its first ever official...
LeTou’s Paul Fox discusses the impact of NFL’s new sportsbook policies
The NFL’s recent sportsbook policy loosening has been a welcome revelation for many bookmakers around the world, seeking to capitalise on the growth of...
NFL allows sportsbook sponsorships for 2020 season
The National Football League (NFL) has announced a huge shift in its regulations, allowing NFL sides to be affiliated and sponsored by sportsbooks as...