Global sports expert Jaap Kalma to drive SBC’s Betting on Sports...
SBC has secured the services of a global sports marketing and sponsorship expert to help promote the Betting on Sports Americaevent in New Jersey/New York from...
NFL’s Steelers shows support for Pittsburgh Knights
North American esports organisation Pittsburgh Knights has confirmed that it has received investment from NFL team Pittsburgh Steelers.
Having been formed in 2017, the Pittsburgh Knights currently compete...
NASCAR strengthens commitment to integrity with Sportradar
NASCAR has teamed with Sportradar to strengthen its commitment to protecting the integrity of its sport.
The partnership allow NASCAR to benefit from Sportradar’s renowned...
MLB embraces sports betting with MGM partnership
Major League Baseball (MLB) has taken the lead of the NBA and NHL by embracing a betting partnership with MGM Resorts.
The all-inclusive agreement, which was announced yesterday sees MGM Resorts become...
MLS strengthens esports commitment
Major League Soccer (MLS) and EA SPORTS have strengthened their collaboration, in order to expand the eMLS competition.
Atlanta United, D.C. United, and FC Cincinnati have all joined the competitive FIFA...
FOX Sports seeks to elevate engagement with Sportradar
FOX Sports has formed a new partnership with Sportradar to elevate the experience of FOX viewers and push the boundaries of data-driven sports coverage.
Under terms of a...
MGM Resorts continues sports sponsorship expansion with New York Jets
NFL franchise the New York Jets has united with MGM Resorts to announce its first official gaming partner.
The “first of its kind partnership,” has been...
Caesars Entertainment grows US sports sponsorship portfolio
The Philadelphia 76ers, New Jersey Devils and the Prudential Center have all benefited from the expansion of Caesars Entertainment announcing the expansion of its sponsorship portfolio.
The landmark announcement...
NHL unites with MGM for debut betting partnership
The National Hockey League has united with MGM Resorts to form its first official betting partnership.
The partnership, which was unveiled today by NHL Commissioner Gary Bettman and MGM...
William Hill enhances sponsorship portfolio with fresh NHL deal
William Hill has enhanced its US sponsorship portfolio, confirming a ‘landmark agreement’ to become the first official betting partner of the New Jersey Devils’...