The NFL and Microsoft boosts matchday technology for new season
The National Football League (NFL) and Microsoft has extended its partnership, allowing for NFL gamedays to feature a wide range of new Microsoft technology.The...
NHL pens historic FanDuel streaming deal
Regular season National Hockey League (NHL) games are set to be streamed via FanDuel Sportsbook, following the announcement of a streaming partnership between NHL and...
Nationwide joins Columbus Crew with shirt sponsorship strategy
MLS side Columbus Crew SC has confirmed that insurance and financial services company Nationwide will be the club’s new shirt sponsor.The multi-year agreement will...
MLS strengthens data approach with Second Spectrum deal
Major League Soccer (MLS) has continued to develop its sponsorship portfolio for the 2020 season by announcing Second Spectrum as its first ever official...
LeTou’s Paul Fox discusses the impact of NFL’s new sportsbook policies
The NFL’s recent sportsbook policy loosening has been a welcome revelation for many bookmakers around the world, seeking to capitalise on the growth of...
NFL allows sportsbook sponsorships for 2020 season
The National Football League (NFL) has announced a huge shift in its regulations, allowing NFL sides to be affiliated and sponsored by sportsbooks as...
D.C United goes all in with Caesars partnership
MLS side D.C United has revealed that Caesars Entertainment will enter a strategic partnership with the team, commencing at the beginning of the 2020...
Vela ARMOR’s up with sports drink sponsorship
Sports drink brand BODYARMOR has unveiled Major League Soccer’s (MLS) Los Angeles Football Club (LAFC) star player Carlos Vela as the brand’s newest athlete...
Four MLS teams board Captain Morgan’s sponsorship deal
Further strengthening its American brand identity, Captain Morgan has been announced as club partners for Inter Miami CF, Los Angeles FC, Minnesota United and...
XFL’s LA Wildcats scores MKF partnership
XFL team the Los Angeles Wildcats has partnered with sports gaming platform Monkey Knife Fight (MKF).As part of the agreement, MKF’s brand will be...