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Australian Open
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Man Utd’s stadium, The Hundred’s gamble
July 15, 2026
Partnership playbook
BREAKING
Basketball
Time to read: 6 min
Partnership playbook: HUGO BOSS, Meta, SPAR, Superbet and more
April 15, 2026
credit: Victor Velter / Shutterstock
BREAKING
Latest News
Time to read: 2 min
Australian Open continues on Sport 24 after IMG secures extension
January 24, 2025
credit: FiledIMAGE/Shutterstock
BREAKING
Latest News
Time to read: 2 min
Australian Open serves up Haier two-year sponsorship deal
November 26, 2024
BREAKING
Latest News
Time to read: 2 min
New Balance becomes official apparel and footwear partner of the Australian Open
November 28, 2023
BREAKING
Latest News
Time to read: 2 min
Tennis Australia to ‘capture more fan attention’ with Stats Perform
January 12, 2023
BREAKING
Latest News
Time to read: 2 min
Chemist Warehouse serves Australian Open sponsor for a further three years
January 11, 2023
BREAKING
Latest News
Time to read: 2 min
Australian Open takes long-standing Kia partnership to 2028
January 10, 2023
BREAKING
Media Rights
Time to read: 2 min
ESPN continues to show Australian Open action for nine years
May 18, 2022
BREAKING
Media Rights
Time to read: 3 min
Tennis Australia extends ‘compelling’ ESPN coverage
January 26, 2022
BREAKING
Oceania
Time to read: 2 min
Australian Open limits numbers following rise in COVID hospitalisations
January 13, 2022
BREAKING
Features & Analysis
Time to read: 3 min
Australian Open enters the metaverse for elevated digital fan engagement
January 11, 2022
BREAKING
Hospitality
Time to read: 2 min
Kia Arena unveiled following long-standing Australian Open partnership
January 5, 2022
BREAKING
Media Rights
Time to read: 2 min
Australian Open expands coverage in Japan with Wowow
October 29, 2021
BREAKING
Partners
Time to read: 2 min
Ralph Lauren secures multi-team MLB sponsorship deal
May 10, 2021
BREAKING
Media Rights
Time to read: 3 min
Disney set to close Fox Sports Asia channels in DTC pivot
April 27, 2021
BREAKING
Hospitality
Time to read: 2 min
Rugby Australia confirms financial details of Lions tour relocation
February 26, 2021
BREAKING
Latest News
Time to read: 3 min
Australian Open takes multimillion dollar revenue hit as ratings dip
February 24, 2021
BREAKING
Hospitality
Time to read: 2 min
Australian Open moves behind closed doors amid snap lockdown
February 12, 2021
BREAKING
Sponsorship
Time to read: 3 min
Tennis Australia inks triple sponsorship as Australian Open gets underway
February 8, 2021
BREAKING
Latest News
Time to read: 3 min
COVID-19 pandemic puts brakes on Australian Open warm-up
February 4, 2021
BREAKING
Integrity
Time to read: 2 min
Tennis governing bodies go live with new ITIA website
February 3, 2021
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