Yahoo Sports has joined forces with One Football, a German platform-based football media company, to create a comprehensive hub for North American consumers.
The ‘Yahoo Sports-OneFootball soccer hub’ will be launched later this year and act as a hub for football fans in North America, offering access to news and analysis from leagues and competitions around the world.
The app will combine Yahoo Sports’ reporting with One Football’s vast library of original and partner content, as well as new video content that the two organisations collaborate on.
Ryan Spoon, President of Yahoo Sports, commented: “We’re thrilled to team up with OneFootball to build the leading home for global soccer coverage. There is a growing appetite for great and comprehensive soccer content.
“Together with OneFootball, we’ll cover soccer with unmatched depth across multiple platforms and unlock meaningful sponsorship opportunities for our brand partners.”
One Football has a 24/7 newsroom, which is available in six languages and has a network of over 200 content partners and publishers worldwide. This partnership will allow the company to reach new audiences in the US and Canada.
This agreement arrives ahead of a huge four years of football and sport in the US, with the country hosting the Copa América, the FIFA Club World Cup, the FIFA World Cup alongside Canada and Mexico and the Olympics in the four-year period.
Patrick Fischer, CEO of OneFootball, said: “Our partnership with Yahoo Sports exemplifies our strong foothold and credibility within the football community, enhancing our strategic expansion into North America ahead of pivotal football events such as Copa América later this year. It paves a special path forward as we prepare for the exciting FIFA World Cup in 2026.”
In 2021, One Football partnered with German football team Borussia Dortmund. The deal saw the football club become shareholders in the company, taking advantage of the platform’s unique data insights and user engagement statistics.
Carsten Cramer, Managing Director of Borussia Dortmund, stated: “For a club like us with strong international ambitions, this landmark partnership between OneFootball and Yahoo Sports makes perfect sense. For BVB it unlocks great opportunities to further grow our fanbase in North America.
“Through this partnership we will reach more supporters and provide them with a wealth of compelling football content about our club.”
In addition to linking up with football teams, the German platform has also partnered with players such as Bayern Munich defender Alphonso Davies, who is an ambassador and shareholder of the firm.
Davies remarked: “It’s exciting to see how popular soccer is becoming in North America – and the partnership between Yahoo Sports and OneFootball will only help grow the game.
“Soccer is continuing to grow and more people are tuning in and paying attention. The creation of this content hub will help the game reach a new audience and inspire a new generation of footballers.”
