EBC becomes FC Barcelona’s official FX partner to extend reach across the globe

FC Barcelona and EBC Financial Group (ECB) have struck a three-and-a-half year agreement for the latter to become the Spanish football club’s official foreign exchange (FX) partner.

The financial brand provides Barcelona with coverage extending to regions including APAC, LATAM, the Middle East, and Africa. EBC will engage in specialised business activities within the FX domain.

The partnership encompasses a range of services, including FX transactions, trading, brokering (including CFDs), and advisory services. It also serves as an opportunity to bring Barcelona closer to its partners and supporters in the aforementioned regions, alongside its global expansion strategy. 

Juli Guiu, Marketing Area Vice President at FC Barcelona, said: “This partnership coincides with FC Barcelona’s global expansion plan in recent years, I’m sure that this will help the Club open up a wealth of opportunities in the financial sector through these three-and-a-half years of partnership with the well-renowned EBC Financial Group. 

“With the untapped potentials we see in the Asia Pacific region, as well as the growing economies in South & Central America, Mexico, Africa, and Middle East, we’re excited to build more connections with brands, partners, supporters and Culers in these regions.”

A signing event to commemorate the partnership between the club and EBC will be held at the revamped Spotify Camp Nou at a later date. 

Samuel Hertz, APAC Director of Operations at EBC Financial Group, added: “Even though EBC is only four years old, we’ve only grown because we demand the best from ourselves and the industry. 

“We’ve delved deep into FC Barcelona’s storied history, learning from their culture of mentorship where the experienced guide the new, and the new inspire the younger, creating a continuum of growth and excellence.

“This isn’t just a partnership; it’s a shared journey towards greatness, embodying a culture where success is not just about winning but about fostering values, nurturing talent, and contributing positively to society. 

“We’re inspired by Barca’s way of doing things, their culture where veterans nurture newcomers, passing on wisdom and passion.”