Esports club Team Vitality has partnered with Abios, an esports data and technology provider, to improve the club’s fan engagement application V.Hive with esports data.
The long-term deal will look to enhance the Paris-based club’s fan engagement efforts through Abios’ data, with a special focus on the club’s app to fuel its prediction tool, which allows fans to score points by successfully predicting how Team Vitality will perform in upcoming matches.
Amélie Canet, Director of Brand and Revenue Diversification at Team Vitality, said: “Through Abios’ interfaces, we are able to provide our fans an immersive experience that goes beyond just watching matches.
“Together, we’re creating an environment where fans can interact, predict outcomes and feel even closer to the esports action. Their tech overlay allows us to engage our fans and offer them a more entertaining experience.”
The prediction tool will involve users’ scores being posted to a leaderboard, competing with one another to win prizes, including merchandise and money-can’t-buy experiences with professional players.
As part of a wider initiative to drive fan engagement, the predictor tool will accompany team news, mini-games and custom avatars, which have been featured on the V.Hive app since its launch in November 2022, aiming to build a digital community.
The app was also enhanced as part of an extension of its partnership with GG.bet, which saw the betting company integrated onto the app in January.
Competing in the most popular esports titles, including League of Legends, Starcraft ll, Counter-Strike, Rocket League, EA Sports FC and VALORANT, Abios will provide extensive data to cover all matchups.
Oskar Bonnevier Fröberg, CEO and Founder of Abios, commented: “Team Vitality is one of the oldest and most prestigious esports teams in Europe, and we’re proud to be able to supply them with top-tier esports data.
“With high-performing rosters across many esports disciplines, Team Vitality has millions of fans all over the world. It is fantastic to see their dedication to their fans and how they bring added value to their followers, and we are excited to power Team Vitality with our extensive data and help them to deliver the next generation of esports fan experiences.”
