Twenty3 has revealed that UK broadcaster ITV is taking advantage of its digital toolbox to elevate its coverage of this summer’s EURO 2024.
ITV has already started to use the digital toolbox across its social and digital channels to curate an array of custom graphics for starting line-ups, match stats and momentum charts through Twenty3’s pitch visualisations.
With ITV set to broadcast a lionshare of UK televised EURO 2024 matches, the broadcaster has turned to Twenty3 to break out new and engaging forms of media to enhance the viewing experience.
Joe Szwed, Senior Digital Producer at ITV Sport, explained why the broadcaster opted for the Twenty3 Toolbox this summer: “It was evident from a brief initial conversation that the Twenty3 team understood our workflow challenges in producing data analysis to supplement broadcast punditry across our digital channels.
“In a matter of days we were provided with a full range of tools and branded graphics that have allowed us to react quickly to the moments that matter across the European Championships. I’m really excited to see what content we can create.”
ITV’s integration further reinforces Twenty3’s Match Centre, with its immediate exporting of customised real-time data analysis which has been attractive to football media organisations.
Twenty3 Co-CEO, Andrew Cox, added: “Our Match Centre features have been developed specifically to reduce the latency of content creation on a matchday, allowing users to view, but most importantly export, a wealth of information, statistics, interactive visualisations and graphics.
“The ITV Sport team have already been able to put the spotlight on standout performances from (Toni) Kroos, (N’Golo) Kante, (Lamine) Yamal and (Jude) Bellingham – hopefully there are more to come if England progress through the group stages and to the final in Berlin.”
