German Bundesliga club, Hertha Berlin has announced a new multi-year agreement with sports betting operator MoPlay.
Announced today, the deal, which was brokered in association with Lagardere Sports, sees MoPlay become the new Official Sports Betting Partner of the side that currently sit seventh in the Bundesliga.
Ingo Schiller, Managing Director of Hertha BSC commented on the new partnership: “We are very happy that we have found another great partner for Hertha BSC. MoPlay focuses on innovation, just like we do, and we look forward to the cooperation.”
Juergen Reutter, MoPlay CEO, stated: “Securing a sponsorship presence in the Bundesliga to coincide with our launch into the German market, is another true statement of intent for the MoPlay brand. We’re thrilled to be partnering with Hertha BSC, a club steeped in history and tradition, but also a forward-thinking organisation whose ambition on and off the pitch matches our own.
“Since our first meeting with Hertha’s representatives, we’ve been hugely impressed by what we have seen from not only the club, but the city of Berlin. We feel a genuine synergy with Hertha BSC – our objectives are fully aligned in terms of global expansion and offering enhanced experiences for a new generation of fans. We’re delighted to be #ImSpiel with Hertha.”
Thorben Jeß, Executive Director at the Hertha BSC Marketing Partner Lagardere Sports, concluded: “We are very pleased that we could convince MoPlay, a completely new sports betting brand in the German market, to engage in this exclusive partnership with Hertha BSC. The fact that MoPlay uses this partnership as an important part of their market entry activity, highlights once more the attractiveness and relevance of Hertha BSC as a national communication platform.”
MoPlay already partners with Manchester United and Watford FC in the English Premier League, and today vows to work closely with Hertha BSC to develop activation initiatives for the German audience, rewarding Hertha fans for their support and loyalty.
Insider Insight: As a new sports betting brand MoPlay is clearly looking to announce its place in the sector by partnering with some of the most renowned in the world. MoPlay are clearly also keen to maximise these sponsorships with engaging activations, something that will benefit the brand’s recognition in the long term.