BeIN Sports has expanded its coverage of the Copa Libertadores, with it now showing South America’s premier club football tournament in New Zealand as part of new four-year deal.
The channel has also acquired the rights to the Copa Sudamerica and will broadcast all 262 matches across both competitions live via BeIN Sports and Connect.
Martin Aurenche, Vice President of Sports Content of BeIN Media Group, commented: “We are delighted to have secured the rights to the Copa Libertadores, Copa Sudamericana and Recopa Sudamericana for the next four years across multiple territories. beIN SPORTS will broadcast these thrilling, passionate and historic tournaments, demonstrating our commitment to becoming the leading global sport and entertainment network.
“This new deal is particularly exciting for BeIN SPORTS subscribers in the USA and Canada, who will be able to watch some of the future stars of global football during midweek prime time viewing hours.
“For our subscribers in the Middle East and North Africa, and Australia and New Zealand, these rights will become the centre piece of our South American football coverage.”
It comes after the recent announcement that The South American Football Confederation (CONMEBOL), FC Diez and BeIN MEDIA GROUP teamed up as part of a long-term media rights agreement, which gives exclusive broadcasting rights for the Copa Libertadores and Copa Sudamericana to BeIN Sports.
Commenting at the time, Antonio Briceño, BeIN SPORTS’ Deputy Managing Director for the U.S. and Canada emphasised: “We are honoured to bring the upcoming Copa Libertadores, Copa Sudamericana and Recopa Sudamericana to our channels for the first time in the U.S. and Canada, and are excited to play a role in making these thrilling, passionate and historic tournaments a truly global event.”
The Insider Insight: Both the Copa Libertadores and Copa Sudamericana are superb additions to the BeIN portfolio, last season’s final was a prime example of just how much the allure of South American football can attract a mass audience from all over the world.
